The Creative & Digital Agency

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Paxton House

CLIENT

Paxton House

SECTOR

Tourism / Heritage / Weddings

SERVICES

Website Strategy, UX Design, Website Design & Development, CMS Development

THE CHALLENGE

Paxton House is one of Scotland’s finest Palladian houses that welcomes visitors throughout the year for exhibitions, events, weddings, accommodation stays, and outdoor experiences.

However, the previous website no longer reflected the quality or scale of the experience on offer. The site was outdated, difficult for the internal team to manage and lacked the clear customer journeys needed to support today’s visitor expectations.

With a range of audiences to cater for including day visitors, tourists, families, wedding couples, and accommodation guests users often struggled to quickly find the information most relevant to them. Key commercial offerings such as weddings, glamping, cottage rentals, and caravan stays also lacked visibility within the wider website experience.

Our challenge was to transform the website into a modern digital destination that:

  • Created clearer pathways for different visitor types
  • Improved usability and accessibility across the site
  • Increased visibility of the experiences that drive revenue
  • Encouraged more ticket bookings and enquiries through stronger calls to action
  • Balanced the heritage and character of Paxton House with a modern user experience
  • Gave the internal team more flexibility and control over website content and updates

Our Approach

Blumilk’s approach was to restructure the website around visitor intent, creating a more intuitive experience that allows users to quickly self-select their journey whether that’s booking tickets, planning a stay, exploring events, or making a wedding enquiry.

The design and content strategy focused on reducing friction and improving conversion by strengthening navigation, clarifying content structure, and prioritising key actions throughout the site.

Visually, the design blends heritage-inspired styling with a contemporary tourism feel, using immersive imagery and experience-led storytelling to reposition Paxton House as a destination rather than just a historic attraction.

A flexible CMS was also introduced to give the internal team full control over updates, campaigns, and event content, allowing the site to evolve and change throughout the seasons.

What We Delivered

  • A Modern Visitor Experience

    Blumilk redesigned the Paxton House website to create a modern, immersive digital experience that better reflects the quality and character of the destination. The website was restructured to make key areas easier to navigate, allowing users to quickly access information about visiting the house, the grounds and gardens, accommodation stays, weddings, and the Stable Tearooms.

    Improved usability and clearer calls to action were introduced throughout the site to better support bookings and enquiries. Additional educational content including the history of Paxton House, information about its trustees, and inspiring imagery now helps tell a richer story about the destination which is something the previous website lacked.

     

  • Supporting Commercial Growth

    Previously underrepresented offerings including weddings, glamping, cottage rentals, and caravan stays were given greater visibility through dedicated content, enhanced storytelling, and more prominent positioning within the user journey.

    A bespoke wedding experience was also developed to position Paxton House as a premium wedding venue, combining aspirational imagery with simplified enquiry pathways. Beautiful photography and real wedding case studies help present the experience and inspire prospective couples planning their day.

    To support the internal team long term, we implemented a flexible CMS that provides greater control over content management, seasonal campaigns, events, and ongoing website updates.

The Impact

The new website has delivered a clearer, more intuitive experience for visitors, making it easier to find essential information such as opening times, access details, pricing, and FAQs.

Improved navigation and stronger UX patterns have also supported increased engagement with key areas of the site, particularly bookings and enquiries across multiple visitor types.

Commercial offerings such as weddings and accommodation are now more prominent and better integrated into the overall journey, strengthening their role within the wider visitor experience.

Internally, the flexible CMS has significantly improved day-to-day management, giving the team more autonomy and control over content updates, seasonal campaigns, and event promotion.

Overall, the website now better reflects the quality, heritage, and ambition of Paxton House, positioning it as a modern visitor destination with stronger commercial potential.

At Blumilk, we help brands evolve digitally without losing their identity. Our work with Paxton House demonstrates how strategic UX, storytelling, and conversion focused design can transform visitor experiences while supporting long term commercial growth for heritage and tourism brands.

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Cragside – The Servants’ Ball

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Club Durham A11Y

CLIENT

Durham County Council

SECTOR

Public Services

SERVICES

Public sector website accessibility compliance

THE CHALLENGE

Club Durham’s website gives local sports clubs access to the support, advice and guidance they need to run successfully. As an offshoot of Durham County Council, the site was required to meet WCAG 2.2 Level AA accessibility standards. This was non-negotiable given the council’s public sector obligations.

Our Approach

We worked closely with Club Durham’s digital team to establish a strong accessibility foundation, one that could scale as the site continued to grow and evolve. Rather than treating accessibility as a one-off checklist, we focused on building practices the team could maintain independently going forward.

What We Delivered

  • Full keyboard accessibility throughout the site
  • High-contrast text overlays for improved readability
  • Detailed image descriptions, with built-in functionality for the Club Durham team to continue adding accurate descriptions as new imagery is uploaded
  • Descriptive link text that clarifies purpose to the user including clear indicators when a link opens in a new window
  • Fully labelled forms with clear instructions to guide users through every field

The Impact

The result is a website that genuinely works for everyone, regardless of ability, while giving the Club Durham team the tools and confidence to keep building accessibly as the site grows.

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Club Durham A11Y

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Cragside – The Servants’ Ball

CLIENT

National Trust

SECTOR

Tourism & Heritage

SERVICES

Branding, Campaign Identity, Print Design, Illustration

THE CHALLENGE

This Christmas, Cragside invited visitors to step back in time; but not as guests of the Armstrong family. Instead, it was the servants who were running the show. Inspired by a real Servants’ Ball held in 1894, The National Trust wanted a festive campaign that celebrated this playful twist on tradition while capturing the creativity, character and history that make Cragside so unique.

Our Approach

Working closely with the National Trust team, we set out to design a campaign bursting with Victorian psychedelia, oversized decorations, and joyful festive chaos. Our goal was to create a visual identity that felt handcrafted, heartwarming and a little bit mischievous, reflecting both the energy of the event and the warmth of a Cragside Christmas.

What We Delivered

  • A Whimsical Campaign Identity
    Our creative team designed a bespoke campaign logo and an illustration of Cragside House surrounded by festive foliage and multicoloured lights. The design combined National Trust’s signature pink and blue with a vibrant splash of turquoise to bring a contemporary twist to Victorian style.
  • Playful Print Design
    We created an A6 gatefold leaflet that opened with an invitation – “You’re invited to The Servants’ Ball” – designed to feel like a whimsical fairground ticket. Inside, visitors discovered details of the festive events, all wrapped in a palette of handcrafted patterns and illustrations.
  • Bold, Festive Imagery
    Posters and banners showcased both the beautifully decorated House and the return of the UK’s tallest living Christmas tree; a 42-metre Giant Redwood illuminated for the second year running, this time in glorious multicolour. Hanging baubles, paper chains, and star motifs added a sense of nostalgic charm throughout every asset.

The Impact

The Servants’ Ball campaign brought Cragside’s festive story to life in vivid colour, transforming the estate into a celebration of creativity, history and Christmas spirit. By reimagining a historic event through a modern design lens, we helped the National Trust create a campaign that feels both timeless and full of joy; handmade, heartwarming and unmistakably Cragside.

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The Alnwick Garden

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Scarborough College

CLIENT

Scarborough College

SECTOR

Independent Education

SERVICES

Brand Development, Campaigns, Website Design & Build, UX/UI, Digital and Social Media

THE CHALLENGE

Scarborough College has been part of our story since 2008, making them our longest-standing client. Over the years, we’ve partnered on everything from brand refreshes and gala events to theatre posters, alumni fundraising and even creating a ‘Beach Box’ gift featuring sticks of rock and a branded beach ball for prospective students.

But our latest challenge with Scarborough College was their most ambitious yet; a complete overhaul of the school’s website.

With students and families visiting from across the UK and around the world, the school wanted a digital presence that was as unique as its beachside location. The new site needed to:

  • Stand out in a competitive independent schools market.
  • Provide a truly user-centred experience, with personalised journeys based on whether a visitor was a parent, pupil, or prospective family.
  • Showcase the school’s four pillars – Sport, the Arts, Boarding, and ‘Beyond the Door’ activities like Surf Academy and Duke of Edinburgh – with impact and individuality.

Give the internal team an easy-to-manage CMS with the flexibility to update content quickly and confidently.

Our Approach

As Scarborough’s long-term creative partner, we began by mapping the journey from every angle. Through workshops and close collaboration with the school team, we developed:

  • User journeys and site mapping to ensure the right information was always just a click away.
  • UX reviews to test flow, accessibility, and intuitive navigation.
  • Wireframes and prototypes to align the vision before moving into design and build.

Our design team took inspiration from Scarborough’s stunning coastal setting and its dynamic school life. We balanced timeless academic prestige with a fresh, contemporary style that appeals to both UK and international families.

 

What We Delivered

A Personalised User Experience

Visitors now start their journey by selecting who they are – such as a current parent or a prospective family. From there, the site dynamically suggests the content most relevant to them, streamlining the browsing experience.

Bespoke Section Design

Each of the four strategic pillars of school life –  Sport, Arts, Boarding, and Beyond the Doors – was given its own distinctive design treatment, creating mini-sites within the site. For example:

  • Boarding: Inspired by social feeds, this section provides an authentic glimpse into daily life at each boarding house.
  • Sport & Arts: Rich photography and bold layouts showcase performance and participation at every level.
  • Beyond the Doors: Dedicated space for Scarborough’s signature outdoor and adventure activities.
Flexible, Future-Proof CMS

We delivered a CMS that empowers the Scarborough College team to update content easily, whether that’s refreshing admissions information, uploading theatre posters, or sharing the latest alumni news.

The Impact

The result is a website that feels as unique as the Scarborough College experience itself — vibrant, user-focused, and built to grow with the school’s ambitions.

Early feedback from families and staff has been overwhelmingly positive, with prospective parents praising the clarity and ease of navigation. The site not only positions Scarborough College as a leader in independent education, but also gives its internal team a powerful platform to showcase the best of school life.

“A huge thanks to Blumilk. They’re the kindest and most helpful people I’ve ever had the pleasure of working with, from a supply side. We rely on their professionalism and their creativity but sometimes we take their patience and care for granted.” Remco Weeda -and don’t worry, we assured Remco that we love going above and beyond.

At Blumilk, we’re proud of our long-standing relationship with Scarborough College. From theatre posters to major web projects, our partnership shows the difference that strategic design, digital expertise, and true collaboration can make.

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The Sill

CLIENT

The Sill: National Landscape Discovery Centre

SECTOR

Tourism & Heritage

SERVICES

Brand Strategy, Naming, Visual Identity, Tagline, Brand Tools

THE CHALLENGE

During its construction, the team behind The Sill approached us with a unique brief; to create a name and brand identity that would capture the ambition of this world-class visitor centre, while also reflecting its role as the UK’s National Landscape Discovery Centre.

The brand needed to:

  • Be distinctive, memorable, and rooted in the Northumberland landscape.
  • Connect with diverse audiences, from tourists and families to schools and community groups.
  • Integrate seamlessly with the building’s design and interiors, ensuring a coherent visitor experience from the very first impression.

Our Approach

We worked closely with the client team, architects, and interior designers throughout the project. Focus groups were held to test ideas and ensure the brand resonated with local communities as well as wider audiences.

The chosen name, The Sill, was inspired by the nearby geological feature, the Great Whin Sill, anchoring the brand in its natural and cultural heritage.

The visual identity was designed to complement the architecture, with the logo mark echoing the shape of the centre’s striking doorway. This created a strong connection between the physical and brand experience.

What We Delivered

  • A Distinctive Name, Tagline and Identity that pays homage to the landscape while being bold and accessible.
  • Brand Tools to ensure consistency across communications and marketing.
  • Seamless Design Integration with the building’s architecture and interior spaces, ensuring the brand felt like a natural part of the visitor journey.

 

 

The Impact

The Sill has since become a celebrated gateway to the Northumberland National Park, attracting visitors from across the UK and beyond. The brand continues to embody its purpose; inspiring people to discover, explore, and connect with landscapes.

 

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Union Chain Bridge

CLIENT

Northumberland County Council

SECTOR

Tourism

SERVICES

Branding, Marketing & Communications Strategy

THE CHALLENGE

The Union Chain Bridge, a historic suspension bridge linking England and Scotland, was in need of essential restoration to preserve its legacy. Northumberland County Council, leading the project, sought a brand identity and strategic communications plan to not only support the rebuilding efforts but also reposition the bridge as a key tourism destination.

Our Approach

Blumilk was appointed to create a compelling brand that would highlight the bridge’s significance, attract visitors, and engage the local community. Our work included:

  • Brand Identity Development: We designed a unique logo mark that captured the bridge’s engineering heritage and cross-border significance.
  • Marketing & Communications Strategy: We developed a comprehensive plan to promote the bridge as a must-visit destination, ensuring longevity beyond the restoration.
  • Community Engagement: Partnering with local businesses and attractions such as Chain Bridge Honey Farm and Paxton House, we worked to amplify the region’s appeal.

Brand Guidelines: We produced a detailed set of brand guidelines to maintain consistency in all visual and written communications moving forward.

The Impact

Our strategic branding and marketing initiatives helped position the Union Chain Bridge not just as a vital infrastructure project but as an iconic visitor attraction. By integrating local businesses and stakeholders into the plan, we strengthened the bridge’s role in the community, ensuring its long-term appeal to tourists and heritage enthusiasts alike.

Blumilk’s work provided a strong foundation for promoting the bridge’s restoration and reinforcing its significance as a cultural landmark for generations to come.

 

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Lilidorei

Cragside – The Servants’ Ball

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PSR Scotland

CLIENT

PSR Scotland (in partnership with SSEN, SP Energy Networks, SGN, and Scottish Water)

SECTOR

Utilities

SERVICES

Brand Development, Digital Strategy, Website Design & Build, Stakeholder Collaboration

THE CHALLENGE

The Priority Services Register (PSR) is a free UK-wide service that offers extra support to people who may be vulnerable during power cuts or interruptions to electricity, gas, or water supplies.

In Scotland, multiple utility companies operated their own PSR schemes, which created confusion for customers unsure where to register or who to contact for help. For people already facing challenges, this lack of clarity risked preventing them from accessing the support they needed most.

Our challenge was to unite these separate initiatives into a single, trusted platform that:

  • Clearly explained the benefits of PSR registration.
  • Made the process simple and accessible for all.
  • Provided a reassuring and consistent experience, no matter the utility provider.

Our Approach

Blumilk worked with multiple utility partners – including SSEN, SP Energy Networks, SGN, and Scottish Water – to develop PSR Scotland, a centralised online hub where customers could easily learn about and register for the PSR.

We collaborated with all stakeholders to ensure the new brand and platform reflected shared values: trust, accessibility, and inclusivity. Our aim was to create something that would resonate with vulnerable customers, encourage registrations, and remove barriers to essential services.

What We Delivered

A Recognisable, Trusted Brand
  • Developed a cohesive visual identity that worked seamlessly alongside partner utilities’ brands.
  • Created a clear, reassuring tone of voice that communicated in plain, jargon-free language.
  • Established consistent messaging to make PSR Scotland easy to recognise and understand.
A Simple, Accessible Digital Hub
  • Designed and built a user-friendly website with clear navigation to guide customers step-by-step.
  • Ensured full accessibility compliance, including features for users with visual impairments.
  • Delivered a mobile-friendly design so customers could register on any device.
  • Integrated seamlessly with utility provider systems to connect users directly to the right support.

By putting accessibility and clarity at the heart of the design, we made it easier than ever for customers to sign up for priority support.

The Impact

The launch of PSR Scotland has transformed how vulnerable customers access help during service interruptions:

  • One single place to register, replacing the need to navigate multiple utility websites.
  • A clear, trusted brand that reassures customers they’re in the right place.
  • Improved accessibility, ensuring that no one is left behind.

For utility providers, this collaborative approach has increased registrations, improved customer confidence, and strengthened their ability to reach those who need support most.

At Blumilk, we know that strong branding, clear communication, and intuitive digital design can make a real difference in people’s lives. Our work on PSR Scotland shows how strategic collaboration can simplify complex services and make them more accessible for vulnerable communities.

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Yorkshire Water

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Newcastle United Foundation

CLIENT

Newcastle United Foundation

SECTOR

Charity / Sport / Community

SERVICES

Creative Retainer, Brand Development, Digital Content, Campaign Design, Environmental Graphics, Events, Social Media

THE CHALLENGE

Newcastle United Foundation uses the power of football to inspire young people, support communities, and improve health and wellbeing across the North East. As the official charity of Newcastle United FC, their impact stretches from school halls to stadiums, grassroots pitches to boardrooms.

Blumilk has proudly supported the Foundation for a number of years through a long-standing creative retainer. From everyday marketing design to high-profile events and campaigns, we work as an extension of their in-house team, helping to bring their mission to life across every touchpoint.

Our Role

Always-On Support

We provide day-to-day design and content support, from flyers and infographics to programme brochures, training resources, digital templates, and signage. Our close working relationship means we’re able to respond quickly, flexibly, and strategically to whatever the Foundation needs.

Social for Social Good

We create eye-catching social media assets that help the Foundation share real stories, key stats, and positive community impact. Whether it’s celebrating Little Magpies sessions, sharing fundraising totals, or marking events like Ramadan, we help bring the charity’s inclusive spirit to life online.

Big Impact, Big Moments

We support headline events such as the Newcastle United Foundation Celebration Dinner, creating invitations, backdrops, table pieces and branded materials to elevate the evening and boost fundraising efforts.
Transforming Spaces

Blumilk designed large-scale wall graphics and installations at NUCASTLE, the Foundation’s community hub. With a bold, illustrative style, the designs celebrate local stories and showcase the many ways the charity changes lives.

Always In Sync

As a charity, the Foundation operates with care and purpose. We match their energy, working transparently and collaboratively, and making sure their creative hours go as far as possible. That means working smarter, thinking proactively, and never losing sight of the social good that sits at the heart of everything they do.

The Impact

Through our ongoing partnership, Newcastle United Foundation has been able to strengthen its visual identity, boost engagement, and amplify its mission, without compromising on creativity or consistency. From grassroots graphics to gala dinners, we’re proud to be part of the team.

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Northumberland County Council

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Lilidorei

CLIENT

The Alnwick Garden

SECTOR

Tourism, Not For Profit

SERVICES

Website Design and Development, Video and Motion Graphics, Campaign and Strategy

THE CHALLENGE

Lilidorei is an enchanting play village unlike any other, designed to spark children’s imaginations and encourage storytelling through immersive play. Developed by The Alnwick Garden and the Duchess of Northumberland, Jane Percy, this magical destination needed a brand identity, launch campaign, and engaging marketing materials to captivate audiences and drive excitement for its grand opening in Spring 2023.

Our Approach

Blumilk has worked with The Alnwick Garden since 2019, and when they asked us to support the launch of Lilidorei, we couldn’t have been more excited. Our goal was to create a campaign that reflected the village’s magic, mystery, and wonder – one that would engage children and families while building anticipation for the launch.

What We Delivered

A Spectacular Launch Campaign
  • We developed the ‘What’s Your Story?’ concept, encouraging children to craft their own adventures within Lilidorei, guided by storytellers.
  • We designed and produced membership and founder cards, giving early supporters an exclusive way to engage with the village.
  • Working with CGI concept images of Lilidorei, we crafted motion graphic animations to tease the playground’s arrival, building excitement across social media.
  • Our team created a mini brand guidelines document to ensure a consistent visual identity across all launch materials.
  • We developed social graphics and supporting content to build anticipation leading up to the grand opening.
Bringing the Magic to the Screen
  • We produced a TV and cinema advert, seamlessly combining limited real-world footage from the construction stage with animation to tell the Lilidorei story and inspire excitement.
  • We crafted a bespoke motion graphics animation for the VIP press launch, ensuring a visually captivating experience for the media and key stakeholders.
A Digital Home for Lilidorei
  • We designed and built the Lilidorei website (www.lilidoreialnwick.co.uk), providing an engaging and informative platform for visitors to learn about the village, book tickets, and immerse themselves in the world of Lilidorei before they even arrived.
Festive Fun for Lilidorei’s First Christmas
  • Lilidorei adores Christmas, and we brought its festive spirit to life with a North East-wide out-of-home (OOH) campaign for its first-ever Christmas season, spreading seasonal joy and attracting families to celebrate in the village.
Enhancing the Visitor Experience
  • We illustrated and designed a bespoke activity leaflet given to every child upon entry. This included a hand-drawn map of the village, essential visitor information, and interactive activities such as colouring pages to extend the storytelling experience.

We illustrated all of the clan houses, ensuring a consistent and engaging brand presence across all marketing and promotional materials.

A Charitable Mission Behind the Magic

Lilidorei is more than just a play village – it’s part of a greater mission. Behind the scenes of the wonderful experiences you’ll have here, there is a hard-working charity that seeks to support those in our community who need it most; The Alnwick Garden Trust. The proceeds from The Alnwick Garden and Lilidorei are used to support the most vulnerable community members and enable disadvantaged children to enjoy the magic.

The Impact

Lilidorei’s launch was a resounding success, with families flocking to experience its magical world. Our work helped build excitement, establish a strong brand identity, and enhance the overall visitor journey. From the initial teasers to the first Christmas campaign, we ensured every touchpoint reflected the wonder and storytelling at the heart of Lilidorei.

And, of course, we were there for the grand opening – braving the slides and embracing the adventure with our families.

At Blumilk, we believe in smart thinking, creative impact, and meaningful results. Our work with Lilidorei is a testament to how strategic branding, digital expertise, and imaginative storytelling can turn a vision into reality.

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Unveiled Venues

CLIENT

Unveiled Venues

SECTOR

Hospitality & Leisure

SERVICES

Brand Identity, Website Design & Development, Campaign and Strategy, Content Planning & Social Media

THE CHALLENGE

Unveiled Venues began with just one stunning property; the award-winning Ellingham Hall. As the business expanded to include Lemmington Hall and The Highlander, they needed a family of brands that felt distinct but cohesive, with digital platforms that could keep up with the growth and reflect the character of each location. With weddings, events, and hospitality to promote, the challenge was to deliver brands and websites that worked beautifully across all touchpoints – while helping them stand out in a competitive industry.

Our Approach

We developed three individual brand identities, one for each venue tailored to its venue’s personality, along with a fourth for the overarching group brand, Unveiled Venues. While the branding for each location has its own flavour, we ensured consistency in tone, elegance, and visual language across the suite. We created standalone websites for each venue, designed for seamless user experiences, strong booking journeys, and visual storytelling. For the wedding venues, we also supported campaign and marketing efforts across multiple channels – from social media planning to printed brochures and exhibition design.

What We Delivered

Four Bespoke Websites with Smart, Seamless Functionality

Each site balances visual elegance with streamlined navigation, optimised for bookings and enquiries.

Ellingham Hall

An award-winning wedding venue, renowned for its stunning setting and exceptional service.

Website features include:

  • A floating enquiry toggle that follows users as they browse, making it easy to book a viewing at any point.
  • An integrated scheduling tool for instant appointments.
  • Virtual tours, galleries by room/event type, and compelling testimonials.
  • Awards and accolades (e.g. The Wedding Industry Awards, 2023) built into the design for instant trust.
Lemmington Hall

A breathtaking restoration project brought to life as a future wedding and events venue.

Website designed to build anticipation and capture early interest, with:

  • A simple scroll-led storytelling journey to show the venue’s transformation.
  • Elegant typography and high-end styling to reflect the venue’s luxury future.
  • Soft CTAs that encourage joining the waiting list or registering interest for exclusive events.
The Highlander

A vibrant community pub with boutique rooms, craft drinks, and a calendar of events.

Website crafted to be warm, engaging, and community-first, featuring:

  • Interactive menus, room availability, and integrated table booking.
  • Bold, friendly graphics to match the pub’s lively energy.
  • Promotional advertising space — from seasonal events such as Mother’s Day to set menu specials.
Branding That Balances Heritage and Character
  • Created four logos and visual identities – each crafted to reflect their venue’s history and audience.
  • Developed assets including wedding brochures, menus, floorplans, room keys, and exhibition stands.
  • Supported the launch of The Highlander with a brand and visual identity that set the tone for its offering.
Weddings, Campaigns & Content Calendars
  • Wrote a marketing strategy for Ellingham Hall, positioning it for further growth.
  • Supported exhibition stands and open days at wedding fayres across the North.
  • Delivered monthly content calendars for all venues, including social copy, scheduling, and graphics.
  • Designed print and digital advertising for bridal magazines and online channels.

The Impact

As Unveiled Venues has grown, so too has its audience, reach, and reputation. From the polished, high-converting Ellingham Hall website to the stylish brand launch of The Highlander, every touchpoint has helped strengthen the group’s presence in the wedding and hospitality market. The brands now feel part of a family — each with their own personality, supported by a strong digital and design foundation. Whether booking a wedding, registering for a tour, or grabbing a pint, Unveiled Venues offers seamless, beautifully branded experiences from first click to final cheers.

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