The Creative & Digital Agency

Our Approach

Working closely with the National Trust team, we set out to design a campaign bursting with Victorian psychedelia, oversized decorations, and joyful festive chaos. Our goal was to create a visual identity that felt handcrafted, heartwarming and a little bit mischievous, reflecting both the energy of the event and the warmth of a Cragside Christmas.

What We Delivered

• A Whimsical Campaign Identity
  Our creative team designed a bespoke campaign logo and an illustration of Cragside House surrounded by festive foliage and multicoloured lights. The design combined National Trust’s signature pink and blue with a vibrant splash of turquoise to bring a contemporary twist to Victorian style.
• Playful Print Design
  We created an A6 gatefold leaflet that opened with an invitation – “You’re invited to The Servants’ Ball” – designed to feel like a whimsical fairground ticket. Inside, visitors discovered details of the festive events, all wrapped in a palette of handcrafted patterns and illustrations.
• Bold, Festive Imagery
  Posters and banners showcased both the beautifully decorated House and the return of the UK’s tallest living Christmas tree; a 42-metre Giant Redwood illuminated for the second year running, this time in glorious multicolour. Hanging baubles, paper chains, and star motifs added a sense of nostalgic charm throughout every asset.

Our Approach

As Scarborough’s long-term creative partner, we began by mapping the journey from every angle. Through workshops and close collaboration with the school team, we developed:

• User journeys and site mapping to ensure the right information was always just a click away.
• UX reviews to test flow, accessibility, and intuitive navigation.
• Wireframes and prototypes to align the vision before moving into design and build.

Our design team took inspiration from Scarborough’s stunning coastal setting and its dynamic school life. We balanced timeless academic prestige with a fresh, contemporary style that appeals to both UK and international families.

What We Delivered

A Personalised User Experience

Visitors now start their journey by selecting who they are – such as a current parent or a prospective family. From there, the site dynamically suggests the content most relevant to them, streamlining the browsing experience.

Bespoke Section Design

Each of the four strategic pillars of school life –  Sport, Arts, Boarding, and Beyond the Doors – was given its own distinctive design treatment, creating mini-sites within the site. For example:

• Boarding: Inspired by social feeds, this section provides an authentic glimpse into daily life at each boarding house.
• Sport & Arts: Rich photography and bold layouts showcase performance and participation at every level.
• Beyond the Doors: Dedicated space for Scarborough’s signature outdoor and adventure activities.

Flexible, Future-Proof CMS

We delivered a CMS that empowers the Scarborough College team to update content easily, whether that’s refreshing admissions information, uploading theatre posters, or sharing the latest alumni news.

Our Approach

We worked closely with the client team, architects, and interior designers throughout the project. Focus groups were held to test ideas and ensure the brand resonated with local communities as well as wider audiences.

The chosen name, The Sill, was inspired by the nearby geological feature, the Great Whin Sill, anchoring the brand in its natural and cultural heritage.

The visual identity was designed to complement the architecture, with the logo mark echoing the shape of the centre’s striking doorway. This created a strong connection between the physical and brand experience.

What We Delivered

• A Distinctive Name, Tagline and Identity that pays homage to the landscape while being bold and accessible.
• Brand Tools to ensure consistency across communications and marketing.
  
• Seamless Design Integration with the building’s architecture and interior spaces, ensuring the brand felt like a natural part of the visitor journey.

Our Approach

Blumilk was appointed to create a compelling brand that would highlight the bridge’s significance, attract visitors, and engage the local community. Our work included:

• Brand Identity Development: We designed a unique logo mark that captured the bridge’s engineering heritage and cross-border significance.
• Marketing & Communications Strategy: We developed a comprehensive plan to promote the bridge as a must-visit destination, ensuring longevity beyond the restoration.
• Community Engagement: Partnering with local businesses and attractions such as Chain Bridge Honey Farm and Paxton House, we worked to amplify the region’s appeal.

Brand Guidelines: We produced a detailed set of brand guidelines to maintain consistency in all visual and written communications moving forward.

Our Approach

Blumilk worked with multiple utility partners – including SSEN, SP Energy Networks, SGN, and Scottish Water – to develop PSR Scotland, a centralised online hub where customers could easily learn about and register for the PSR.

We collaborated with all stakeholders to ensure the new brand and platform reflected shared values: trust, accessibility, and inclusivity. Our aim was to create something that would resonate with vulnerable customers, encourage registrations, and remove barriers to essential services.

What We Delivered

A Recognisable, Trusted Brand

• Developed a cohesive visual identity that worked seamlessly alongside partner utilities’ brands.
• Created a clear, reassuring tone of voice that communicated in plain, jargon-free language.
• Established consistent messaging to make PSR Scotland easy to recognise and understand.

A Simple, Accessible Digital Hub

• Designed and built a user-friendly website with clear navigation to guide customers step-by-step.
• Ensured full accessibility compliance, including features for users with visual impairments.
• Delivered a mobile-friendly design so customers could register on any device.
• Integrated seamlessly with utility provider systems to connect users directly to the right support.

By putting accessibility and clarity at the heart of the design, we made it easier than ever for customers to sign up for priority support.

Our Role

Always-On Support

We provide day-to-day design and content support, from flyers and infographics to programme brochures, training resources, digital templates, and signage. Our close working relationship means we’re able to respond quickly, flexibly, and strategically to whatever the Foundation needs.

Social for Social Good

We create eye-catching social media assets that help the Foundation share real stories, key stats, and positive community impact. Whether it’s celebrating Little Magpies sessions, sharing fundraising totals, or marking events like Ramadan, we help bring the charity’s inclusive spirit to life online.

Big Impact, Big Moments

We support headline events such as the Newcastle United Foundation Celebration Dinner, creating invitations, backdrops, table pieces and branded materials to elevate the evening and boost fundraising efforts.

Transforming Spaces

Blumilk designed large-scale wall graphics and installations at NUCASTLE, the Foundation’s community hub. With a bold, illustrative style, the designs celebrate local stories and showcase the many ways the charity changes lives.

Always In Sync

As a charity, the Foundation operates with care and purpose. We match their energy, working transparently and collaboratively, and making sure their creative hours go as far as possible. That means working smarter, thinking proactively, and never losing sight of the social good that sits at the heart of everything they do.

Our Approach

Blumilk has worked with The Alnwick Garden since 2019, and when they asked us to support the launch of Lilidorei, we couldn’t have been more excited. Our goal was to create a campaign that reflected the village’s magic, mystery, and wonder – one that would engage children and families while building anticipation for the launch.

What We Delivered

A Spectacular Launch Campaign

• We developed the ‘What’s Your Story?’ concept, encouraging children to craft their own adventures within Lilidorei, guided by storytellers.
• We designed and produced membership and founder cards, giving early supporters an exclusive way to engage with the village.
• Working with CGI concept images of Lilidorei, we crafted motion graphic animations to tease the playground’s arrival, building excitement across social media.
• Our team created a mini brand guidelines document to ensure a consistent visual identity across all launch materials.
• We developed social graphics and supporting content to build anticipation leading up to the grand opening.

Bringing the Magic to the Screen

• We produced a TV and cinema advert, seamlessly combining limited real-world footage from the construction stage with animation to tell the Lilidorei story and inspire excitement.
• We crafted a bespoke motion graphics animation for the VIP press launch, ensuring a visually captivating experience for the media and key stakeholders.

A Digital Home for Lilidorei

• We designed and built the Lilidorei website (www.lilidoreialnwick.co.uk), providing an engaging and informative platform for visitors to learn about the village, book tickets, and immerse themselves in the world of Lilidorei before they even arrived.

Festive Fun for Lilidorei’s First Christmas

• Lilidorei adores Christmas, and we brought its festive spirit to life with a North East-wide out-of-home (OOH) campaign for its first-ever Christmas season, spreading seasonal joy and attracting families to celebrate in the village.

Enhancing the Visitor Experience

• We illustrated and designed a bespoke activity leaflet given to every child upon entry. This included a hand-drawn map of the village, essential visitor information, and interactive activities such as colouring pages to extend the storytelling experience.

We illustrated all of the clan houses, ensuring a consistent and engaging brand presence across all marketing and promotional materials.

A Charitable Mission Behind the Magic

Lilidorei is more than just a play village – it’s part of a greater mission. Behind the scenes of the wonderful experiences you’ll have here, there is a hard-working charity that seeks to support those in our community who need it most; The Alnwick Garden Trust. The proceeds from The Alnwick Garden and Lilidorei are used to support the most vulnerable community members and enable disadvantaged children to enjoy the magic.

Our Approach

We developed three individual brand identities, one for each venue tailored to its venue’s personality, along with a fourth for the overarching group brand, Unveiled Venues. While the branding for each location has its own flavour, we ensured consistency in tone, elegance, and visual language across the suite. We created standalone websites for each venue, designed for seamless user experiences, strong booking journeys, and visual storytelling. For the wedding venues, we also supported campaign and marketing efforts across multiple channels – from social media planning to printed brochures and exhibition design.

What We Delivered

Four Bespoke Websites with Smart, Seamless Functionality

• Designed and built unique websites for each property:
  • Ellingham Hall
  • Lemmington Hall
  • The Highlander
  • Unveiled Venues

Each site balances visual elegance with streamlined navigation, optimised for bookings and enquiries.

Ellingham Hall

An award-winning wedding venue, renowned for its stunning setting and exceptional service.

Website features include:

• A floating enquiry toggle that follows users as they browse, making it easy to book a viewing at any point.
• An integrated scheduling tool for instant appointments.
• Virtual tours, galleries by room/event type, and compelling testimonials.
• Awards and accolades (e.g. The Wedding Industry Awards, 2023) built into the design for instant trust.

Lemmington Hall

A breathtaking restoration project brought to life as a future wedding and events venue.

Website designed to build anticipation and capture early interest, with:

• A simple scroll-led storytelling journey to show the venue’s transformation.
• Elegant typography and high-end styling to reflect the venue’s luxury future.
• Soft CTAs that encourage joining the waiting list or registering interest for exclusive events.

The Highlander

A vibrant community pub with boutique rooms, craft drinks, and a calendar of events.

Website crafted to be warm, engaging, and community-first, featuring:

• Interactive menus, room availability, and integrated table booking.
• Bold, friendly graphics to match the pub’s lively energy.
• Promotional advertising space — from seasonal events such as Mother’s Day to set menu specials.

Branding That Balances Heritage and Character

• Created four logos and visual identities – each crafted to reflect their venue’s history and audience.
• Developed assets including wedding brochures, menus, floorplans, room keys, and exhibition stands.
• Supported the launch of The Highlander with a brand and visual identity that set the tone for its offering.

Weddings, Campaigns & Content Calendars

• Wrote a marketing strategy for Ellingham Hall, positioning it for further growth.
• Supported exhibition stands and open days at wedding fayres across the North.
• Delivered monthly content calendars for all venues, including social copy, scheduling, and graphics.
• Designed print and digital advertising for bridal magazines and online channels.

Our Approach

Blumilk has partnered with Access Training since 2022, beginning with a refreshed marketing strategy that paved the way for deeper brand cohesion and more purposeful campaigns. As their creative partner, we work closely with the team each month to elevate everything from everyday design needs to major launches and flagship campaigns. Our goal is to ensure Access Training always shows up with impact; online, in person, and across every touchpoint.

What We Delivered

Sharper, Stronger Brand Presence

• Developed consistent visual branding across materials – including PowerPoint templates, pull-up banners, social media graphics, and stakeholder comms.
• Created a unified visual identity that reflects Access Training’s credibility and ambition.
• Helped their outreach team stand out and make a stronger impression when engaging with schools, learners, and employers.

Celebrating 40 Years of Success

• Designed a celebratory 40th anniversary logo and animated asset.
• Created a branded email invitation and supporting visuals for Access Training’s anniversary event – recognising both customer and employee contributions to the journey so far.

Driving High-Level Apprenticeships – The Level 7 Campaign

With funding for Level 7 Accountancy apprenticeships due to change in January 2026, Access Training needed a time-sensitive campaign that would cut through to busy finance professionals and their employers. We developed a bold, confident messaging strategy to convey the opportunity and urgency, positioning the course as a career-accelerating pathway for future financial leaders.

Key deliverables included:

• A campaign microsite — The Access Accountancy Hub — with a standalone identity tailored to the finance sector.
• Paid digital media across LinkedIn, Meta and BLIS, targeting decision-makers and prospective learners across the North East.
• Audio advertising on Spotify, podcasts, and digital radio — with Blumilk scripting, recording, and producing the ad.
• Social content and graphics to support organic reach and maximise visibility.

The result was a fully integrated campaign with a clear call to action, a professional tone of voice, and smart targeting across every channel – ensuring Access Training could connect with the right people, at the right time, with a message that resonated.

Supporting Digital Skills for the Future

• Designed and launched the Access Digital Hub, a branded microsite to house a new suite of digital training courses following the acquisition of MTC Training.
• Developed a complementary look and feel, along with graphics and marketing materials to support the hub’s launch.

Access All Areas Podcast –  Launching a New Channel for Engagement

As part of their growing ambition to inform and inspire, Access Training launched their first ever podcast and we were with them every step of the way. From naming the podcast to guiding the content, we created a platform that gives their team a space to talk about important topics, learner journeys, and upcoming opportunities.

The first episode aligned with the Accountancy Level 7 campaign and focused on the benefits of professional apprenticeships. We:

• Created the Access All Areas podcast name and brand identity.
• Supported episode planning with a pre-recording strategy session, prompting discussion topics and helping shape the narrative.
• Provided on-the-day support during filming and recording.
• Delivered full post-production, including editing, adding intro/outro, and audio polishing.
• Produced social-ready teaser clips and launch graphics to build awareness and generate excitement.

By combining strategy, storytelling, and standout design, the podcast launch gave Access Training another powerful tool to connect with audiences and elevate their brand voice.

Graduate and Apprenticeship Videos

We’ve recently supported Yorkshire Water in creating a series of videos that support their graduate and apprenticeship schemes available within the business. The series follows a selection of real colleagues within Yorkshire Water, explaining their different growth and development journeys.

From the script and storyboard we created, we then led a two-day film shoot that captured employees out on site and in the office who had started their careers at Yorkshire Water in either an apprenticeship or graduate role. They told their story of their progression through a relaxed interview style using ‘b roll’ style content showcasing their everyday role and activities.

In total, we produced three videos capturing Yorkshire Water’s graduate scheme and apprenticeship placements, and all varying outputs of music/non-music and sub-titles/no sub-titles. These videos have been well received and are already in-use for internal purposes, they are to be used for internal and external audiences to support and raise awareness of these great development pathway opportunities.