The Creative & Digital Agency
CLIENT

Scarborough College

SECTOR

Independent Education

SERVICES

Brand Development, Campaigns, Website Design & Build, UX/UI, Digital and Social Media

THE CHALLENGE

Scarborough College has been part of our story since 2008, making them our longest-standing client. Over the years, we’ve partnered on everything from brand refreshes and gala events to theatre posters, alumni fundraising and even creating a ‘Beach Box’ gift featuring sticks of rock and a branded beach ball for prospective students.

But our latest challenge with Scarborough College was their most ambitious yet; a complete overhaul of the school’s website.

With students and families visiting from across the UK and around the world, the school wanted a digital presence that was as unique as its beachside location. The new site needed to:

  • Stand out in a competitive independent schools market.
  • Provide a truly user-centred experience, with personalised journeys based on whether a visitor was a parent, pupil, or prospective family.
  • Showcase the school’s four pillars – Sport, the Arts, Boarding, and ‘Beyond the Door’ activities like Surf Academy and Duke of Edinburgh – with impact and individuality.

Give the internal team an easy-to-manage CMS with the flexibility to update content quickly and confidently.

Our Approach

As Scarborough’s long-term creative partner, we began by mapping the journey from every angle. Through workshops and close collaboration with the school team, we developed:

  • User journeys and site mapping to ensure the right information was always just a click away.
  • UX reviews to test flow, accessibility, and intuitive navigation.
  • Wireframes and prototypes to align the vision before moving into design and build.

Our design team took inspiration from Scarborough’s stunning coastal setting and its dynamic school life. We balanced timeless academic prestige with a fresh, contemporary style that appeals to both UK and international families.

 

What We Delivered

A Personalised User Experience

Visitors now start their journey by selecting who they are – such as a current parent or a prospective family. From there, the site dynamically suggests the content most relevant to them, streamlining the browsing experience.

Bespoke Section Design

Each of the four strategic pillars of school life –  Sport, Arts, Boarding, and Beyond the Doors – was given its own distinctive design treatment, creating mini-sites within the site. For example:

  • Boarding: Inspired by social feeds, this section provides an authentic glimpse into daily life at each boarding house.
  • Sport & Arts: Rich photography and bold layouts showcase performance and participation at every level.
  • Beyond the Doors: Dedicated space for Scarborough’s signature outdoor and adventure activities.
Flexible, Future-Proof CMS

We delivered a CMS that empowers the Scarborough College team to update content easily, whether that’s refreshing admissions information, uploading theatre posters, or sharing the latest alumni news.

The Impact

The result is a website that feels as unique as the Scarborough College experience itself — vibrant, user-focused, and built to grow with the school’s ambitions.

Early feedback from families and staff has been overwhelmingly positive, with prospective parents praising the clarity and ease of navigation. The site not only positions Scarborough College as a leader in independent education, but also gives its internal team a powerful platform to showcase the best of school life.

“A huge thanks to Blumilk. They’re the kindest and most helpful people I’ve ever had the pleasure of working with, from a supply side. We rely on their professionalism and their creativity but sometimes we take their patience and care for granted.” Remco Weeda -and don’t worry, we assured Remco that we love going above and beyond.

At Blumilk, we’re proud of our long-standing relationship with Scarborough College. From theatre posters to major web projects, our partnership shows the difference that strategic design, digital expertise, and true collaboration can make.

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