The Creative & Digital Agency

Our Approach

Blumilk has partnered with Access Training since 2022, beginning with a refreshed marketing strategy that paved the way for deeper brand cohesion and more purposeful campaigns. As their creative partner, we work closely with the team each month to elevate everything from everyday design needs to major launches and flagship campaigns. Our goal is to ensure Access Training always shows up with impact; online, in person, and across every touchpoint.

What We Delivered

Sharper, Stronger Brand Presence

• Developed consistent visual branding across materials – including PowerPoint templates, pull-up banners, social media graphics, and stakeholder comms.
• Created a unified visual identity that reflects Access Training’s credibility and ambition.
• Helped their outreach team stand out and make a stronger impression when engaging with schools, learners, and employers.

Celebrating 40 Years of Success

• Designed a celebratory 40th anniversary logo and animated asset.
• Created a branded email invitation and supporting visuals for Access Training’s anniversary event – recognising both customer and employee contributions to the journey so far.

Driving High-Level Apprenticeships – The Level 7 Campaign

With funding for Level 7 Accountancy apprenticeships due to change in January 2026, Access Training needed a time-sensitive campaign that would cut through to busy finance professionals and their employers. We developed a bold, confident messaging strategy to convey the opportunity and urgency, positioning the course as a career-accelerating pathway for future financial leaders.

Key deliverables included:

• A campaign microsite — The Access Accountancy Hub — with a standalone identity tailored to the finance sector.
• Paid digital media across LinkedIn, Meta and BLIS, targeting decision-makers and prospective learners across the North East.
• Audio advertising on Spotify, podcasts, and digital radio — with Blumilk scripting, recording, and producing the ad.
• Social content and graphics to support organic reach and maximise visibility.

The result was a fully integrated campaign with a clear call to action, a professional tone of voice, and smart targeting across every channel – ensuring Access Training could connect with the right people, at the right time, with a message that resonated.

Supporting Digital Skills for the Future

• Designed and launched the Access Digital Hub, a branded microsite to house a new suite of digital training courses following the acquisition of MTC Training.
• Developed a complementary look and feel, along with graphics and marketing materials to support the hub’s launch.

Access All Areas Podcast –  Launching a New Channel for Engagement

As part of their growing ambition to inform and inspire, Access Training launched their first ever podcast and we were with them every step of the way. From naming the podcast to guiding the content, we created a platform that gives their team a space to talk about important topics, learner journeys, and upcoming opportunities.

The first episode aligned with the Accountancy Level 7 campaign and focused on the benefits of professional apprenticeships. We:

• Created the Access All Areas podcast name and brand identity.
• Supported episode planning with a pre-recording strategy session, prompting discussion topics and helping shape the narrative.
• Provided on-the-day support during filming and recording.
• Delivered full post-production, including editing, adding intro/outro, and audio polishing.
• Produced social-ready teaser clips and launch graphics to build awareness and generate excitement.

By combining strategy, storytelling, and standout design, the podcast launch gave Access Training another powerful tool to connect with audiences and elevate their brand voice.