The Creative & Digital Agency
CLIENT

The Sill: National Landscape Discovery Centre

SECTOR

Tourism & Heritage

SERVICES

Brand Strategy, Naming, Visual Identity, Tagline, Brand Tools

THE CHALLENGE

During its construction, the team behind The Sill approached us with a unique brief; to create a name and brand identity that would capture the ambition of this world-class visitor centre, while also reflecting its role as the UK’s National Landscape Discovery Centre.

The brand needed to:

  • Be distinctive, memorable, and rooted in the Northumberland landscape.
  • Connect with diverse audiences, from tourists and families to schools and community groups.
  • Integrate seamlessly with the building’s design and interiors, ensuring a coherent visitor experience from the very first impression.

Our Approach

We worked closely with the client team, architects, and interior designers throughout the project. Focus groups were held to test ideas and ensure the brand resonated with local communities as well as wider audiences.

The chosen name, The Sill, was inspired by the nearby geological feature, the Great Whin Sill, anchoring the brand in its natural and cultural heritage.

The visual identity was designed to complement the architecture, with the logo mark echoing the shape of the centre’s striking doorway. This created a strong connection between the physical and brand experience.

What We Delivered

  • A Distinctive Name, Tagline and Identity that pays homage to the landscape while being bold and accessible.
  • Brand Tools to ensure consistency across communications and marketing.
  • Seamless Design Integration with the building’s architecture and interior spaces, ensuring the brand felt like a natural part of the visitor journey.

 

 

The Impact

The Sill has since become a celebrated gateway to the Northumberland National Park, attracting visitors from across the UK and beyond. The brand continues to embody its purpose; inspiring people to discover, explore, and connect with landscapes.

 

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