The Creative & Digital Agency

Our Approach

As Scarborough’s long-term creative partner, we began by mapping the journey from every angle. Through workshops and close collaboration with the school team, we developed:

• User journeys and site mapping to ensure the right information was always just a click away.
• UX reviews to test flow, accessibility, and intuitive navigation.
• Wireframes and prototypes to align the vision before moving into design and build.

Our design team took inspiration from Scarborough’s stunning coastal setting and its dynamic school life. We balanced timeless academic prestige with a fresh, contemporary style that appeals to both UK and international families.

What We Delivered

A Personalised User Experience

Visitors now start their journey by selecting who they are – such as a current parent or a prospective family. From there, the site dynamically suggests the content most relevant to them, streamlining the browsing experience.

Bespoke Section Design

Each of the four strategic pillars of school life –  Sport, Arts, Boarding, and Beyond the Doors – was given its own distinctive design treatment, creating mini-sites within the site. For example:

• Boarding: Inspired by social feeds, this section provides an authentic glimpse into daily life at each boarding house.
• Sport & Arts: Rich photography and bold layouts showcase performance and participation at every level.
• Beyond the Doors: Dedicated space for Scarborough’s signature outdoor and adventure activities.

Flexible, Future-Proof CMS

We delivered a CMS that empowers the Scarborough College team to update content easily, whether that’s refreshing admissions information, uploading theatre posters, or sharing the latest alumni news.

Our Role

Always-On Support

We provide day-to-day design and content support, from flyers and infographics to programme brochures, training resources, digital templates, and signage. Our close working relationship means we’re able to respond quickly, flexibly, and strategically to whatever the Foundation needs.

Social for Social Good

We create eye-catching social media assets that help the Foundation share real stories, key stats, and positive community impact. Whether it’s celebrating Little Magpies sessions, sharing fundraising totals, or marking events like Ramadan, we help bring the charity’s inclusive spirit to life online.

Big Impact, Big Moments

We support headline events such as the Newcastle United Foundation Celebration Dinner, creating invitations, backdrops, table pieces and branded materials to elevate the evening and boost fundraising efforts.

Transforming Spaces

Blumilk designed large-scale wall graphics and installations at NUCASTLE, the Foundation’s community hub. With a bold, illustrative style, the designs celebrate local stories and showcase the many ways the charity changes lives.

Always In Sync

As a charity, the Foundation operates with care and purpose. We match their energy, working transparently and collaboratively, and making sure their creative hours go as far as possible. That means working smarter, thinking proactively, and never losing sight of the social good that sits at the heart of everything they do.

Our Approach

Blumilk has partnered with Access Training since 2022, beginning with a refreshed marketing strategy that paved the way for deeper brand cohesion and more purposeful campaigns. As their creative partner, we work closely with the team each month to elevate everything from everyday design needs to major launches and flagship campaigns. Our goal is to ensure Access Training always shows up with impact; online, in person, and across every touchpoint.

What We Delivered

Sharper, Stronger Brand Presence

• Developed consistent visual branding across materials – including PowerPoint templates, pull-up banners, social media graphics, and stakeholder comms.
• Created a unified visual identity that reflects Access Training’s credibility and ambition.
• Helped their outreach team stand out and make a stronger impression when engaging with schools, learners, and employers.

Celebrating 40 Years of Success

• Designed a celebratory 40th anniversary logo and animated asset.
• Created a branded email invitation and supporting visuals for Access Training’s anniversary event – recognising both customer and employee contributions to the journey so far.

Driving High-Level Apprenticeships – The Level 7 Campaign

With funding for Level 7 Accountancy apprenticeships due to change in January 2026, Access Training needed a time-sensitive campaign that would cut through to busy finance professionals and their employers. We developed a bold, confident messaging strategy to convey the opportunity and urgency, positioning the course as a career-accelerating pathway for future financial leaders.

Key deliverables included:

• A campaign microsite — The Access Accountancy Hub — with a standalone identity tailored to the finance sector.
• Paid digital media across LinkedIn, Meta and BLIS, targeting decision-makers and prospective learners across the North East.
• Audio advertising on Spotify, podcasts, and digital radio — with Blumilk scripting, recording, and producing the ad.
• Social content and graphics to support organic reach and maximise visibility.

The result was a fully integrated campaign with a clear call to action, a professional tone of voice, and smart targeting across every channel – ensuring Access Training could connect with the right people, at the right time, with a message that resonated.

Supporting Digital Skills for the Future

• Designed and launched the Access Digital Hub, a branded microsite to house a new suite of digital training courses following the acquisition of MTC Training.
• Developed a complementary look and feel, along with graphics and marketing materials to support the hub’s launch.

Access All Areas Podcast –  Launching a New Channel for Engagement

As part of their growing ambition to inform and inspire, Access Training launched their first ever podcast and we were with them every step of the way. From naming the podcast to guiding the content, we created a platform that gives their team a space to talk about important topics, learner journeys, and upcoming opportunities.

The first episode aligned with the Accountancy Level 7 campaign and focused on the benefits of professional apprenticeships. We:

• Created the Access All Areas podcast name and brand identity.
• Supported episode planning with a pre-recording strategy session, prompting discussion topics and helping shape the narrative.
• Provided on-the-day support during filming and recording.
• Delivered full post-production, including editing, adding intro/outro, and audio polishing.
• Produced social-ready teaser clips and launch graphics to build awareness and generate excitement.

By combining strategy, storytelling, and standout design, the podcast launch gave Access Training another powerful tool to connect with audiences and elevate their brand voice.

The Strategy – A Name and Identity Built for Growth

The rebrand wasn’t just about a new look; it was about redefining the trust’s purpose, positioning, and values. We needed to create a brand that:

• Moved beyond location constraints, opening doors to national expansion.
• Emphasised inclusivity while maintaining individuality within each school.
• Projected strength and innovation, reflecting their expertise in transitions, problem-solving, and autonomy.
• Positioned the trust as a leader, offering structure and support beyond what local authorities or other trusts could provide.

After extensive research and stakeholder consultations, Atomix Educational Trust was born. The name encapsulates dynamism, energy, and a future-focused mindset – perfectly aligning with the trust’s mission to lead, innovate, and embrace diversity. When describing the work they do, a member of staff described the trust as ‘elemental’ and explained that all of the schools were unique, but fused and interacted together – all moving in the same direction which inspired the name.

The Execution – Beyond Just a Name Change

The rebrand extended beyond a new name and logo. It was a strategic transformation that included:

• A refreshed visual identity, striking a balance between authority and approachability.
• A structured brand hierarchy, a brand that is structured for growth as the trust expands.
• Website and collateral updates, ensuring consistency and clarity in how the trust communicates with stakeholders.