The Creative & Digital Agency

Our Approach

Blumilk has partnered with Access Training since 2022, beginning with a refreshed marketing strategy that paved the way for deeper brand cohesion and more purposeful campaigns. As their creative partner, we work closely with the team each month to elevate everything from everyday design needs to major launches and flagship campaigns. Our goal is to ensure Access Training always shows up with impact; online, in person, and across every touchpoint.

What We Delivered

Sharper, Stronger Brand Presence

• Developed consistent visual branding across materials – including PowerPoint templates, pull-up banners, social media graphics, and stakeholder comms.
• Created a unified visual identity that reflects Access Training’s credibility and ambition.
• Helped their outreach team stand out and make a stronger impression when engaging with schools, learners, and employers.

Celebrating 40 Years of Success

• Designed a celebratory 40th anniversary logo and animated asset.
• Created a branded email invitation and supporting visuals for Access Training’s anniversary event – recognising both customer and employee contributions to the journey so far.

Driving High-Level Apprenticeships – The Level 7 Campaign

With funding for Level 7 Accountancy apprenticeships due to change in January 2026, Access Training needed a time-sensitive campaign that would cut through to busy finance professionals and their employers. We developed a bold, confident messaging strategy to convey the opportunity and urgency, positioning the course as a career-accelerating pathway for future financial leaders.

Key deliverables included:

• A campaign microsite — The Access Accountancy Hub — with a standalone identity tailored to the finance sector.
• Paid digital media across LinkedIn, Meta and BLIS, targeting decision-makers and prospective learners across the North East.
• Audio advertising on Spotify, podcasts, and digital radio — with Blumilk scripting, recording, and producing the ad.
• Social content and graphics to support organic reach and maximise visibility.

The result was a fully integrated campaign with a clear call to action, a professional tone of voice, and smart targeting across every channel – ensuring Access Training could connect with the right people, at the right time, with a message that resonated.

Supporting Digital Skills for the Future

• Designed and launched the Access Digital Hub, a branded microsite to house a new suite of digital training courses following the acquisition of MTC Training.
• Developed a complementary look and feel, along with graphics and marketing materials to support the hub’s launch.

Access All Areas Podcast –  Launching a New Channel for Engagement

As part of their growing ambition to inform and inspire, Access Training launched their first ever podcast and we were with them every step of the way. From naming the podcast to guiding the content, we created a platform that gives their team a space to talk about important topics, learner journeys, and upcoming opportunities.

The first episode aligned with the Accountancy Level 7 campaign and focused on the benefits of professional apprenticeships. We:

• Created the Access All Areas podcast name and brand identity.
• Supported episode planning with a pre-recording strategy session, prompting discussion topics and helping shape the narrative.
• Provided on-the-day support during filming and recording.
• Delivered full post-production, including editing, adding intro/outro, and audio polishing.
• Produced social-ready teaser clips and launch graphics to build awareness and generate excitement.

By combining strategy, storytelling, and standout design, the podcast launch gave Access Training another powerful tool to connect with audiences and elevate their brand voice.

Graduate and Apprenticeship Videos

We’ve recently supported Yorkshire Water in creating a series of videos that support their graduate and apprenticeship schemes available within the business. The series follows a selection of real colleagues within Yorkshire Water, explaining their different growth and development journeys.

From the script and storyboard we created, we then led a two-day film shoot that captured employees out on site and in the office who had started their careers at Yorkshire Water in either an apprenticeship or graduate role. They told their story of their progression through a relaxed interview style using ‘b roll’ style content showcasing their everyday role and activities.

In total, we produced three videos capturing Yorkshire Water’s graduate scheme and apprenticeship placements, and all varying outputs of music/non-music and sub-titles/no sub-titles. These videos have been well received and are already in-use for internal purposes, they are to be used for internal and external audiences to support and raise awareness of these great development pathway opportunities.

Our Approach

Blumilk has been a proud creative partner of The Alnwick Garden for years, supporting them with branding, digital innovation, and event-driven marketing. Our goal was to showcase the wonder of The Alnwick Garden while ensuring that its charitable work was also at the heart of the brand.

What We Delivered

A Digital Transformation

• We redesigned The Alnwick Garden website, creating an intuitive and visually stunning platform that enhances the visitor journey.
• We developed a microsite for partnerships, allowing The Alnwick Garden to showcase opportunities for sponsorships and collaborations.

Bringing Events to Life

• We designed branding and marketing materials for major events, including Goth Weekend, Dinosaur Month, and ‘Alnwick in Wonderland.’
• Created six bespoke limited edition illustrations for the 20th Anniversary Celebration which were sold as prints in the shop and online.
• Designed animations for a Wind in the Willows performance and illustrations for ‘Around the World in 18 Days’.

Christmas Campaigns That Sparkle

• We’ve developed multiple Christmas campaigns, including ‘All is Bright This Christmas’ and ‘Meet Me at The Alnwick Garden’, both featuring stylised graphics and strong messaging.
• Our most recent campaign, in collaboration with a media agency, invited visitors to share their magical memories of Christmas at The Garden. Selected photographs became the face of the campaign, appearing across out-of-home advertising in key locations across the North East and on social media.

Illustrating Stories That Inspire

• We designed and illustrated two children’s books, ‘The Reindeer Who Couldn’t Fly’ and ‘The Forgotten Snowman,’ both gifted by Father Christmas in grotto visits and available in the gift shop.

A Captivating TV Advert

Our team storyboarded, directed, and produced a TV advert, even featuring a member of staff and her family to bring the warmth and authenticity of The Alnwick Garden to the screen.

A Charitable Mission Behind the Magic

Behind the scenes of the picturesque water features, Poison Garden, Labyrinth, and many other wonderful experiences, there is a hard-working charity that seeks to support those in our community who need it most. Using the proceeds from The Alnwick Garden and Lilidorei, The Alnwick Garden not only maintains the site but also delivers on its charitable objectives – reducing social isolation, improving well-being, and supporting vulnerable community members.

Identified challenges in the local community include:

• Increasing young people’s employment chances
• Drugs education and helping children make positive choices
• Supporting organisations in creating mindful, sensory outdoor spaces for their beneficiaries
• Reducing isolation and increasing social networks for older people

Customer and Community Engagement

SSEN Transmission’s network consists of underground and subsea cables, overhead lines on wooden poles or steel towers, and electricity substations and the network is consistently expanding and improving. We work with the team across the year on stakeholder engagement events via community consultation to help create a positive impact in relatively isolated rural communities in Scotland.

The public engagement events are organised to promote infrastructure investment works they propose to carry out. Traditional promotional methods have not always helped to adequately explain and promote the value of the infrastructure improvements needed which has prolonged the period of public consultation and on occasion created ‘hostility’ within affected communities creating a detrimental impact on the brand.

“Blumilk have been brilliant in designing our public consultation materials, delivering high-quality work with great attention to detail, even within incredibly tight time frames. Their customer service is consistently friendly and approachable, making the entire process seamless and stress-free”.

Priority Services Register Communications

Blumilk also works closely alongside the Vulnerability and Welfare team who play a pivotal role in supporting SSEN Transmission’s community. SSEN Transmission recognises the pivotal role that organisations and charities play in achieving better outcomes for communities and widening the safety net of care around them. We worked with the team to create a Community Toolkit to help promote the Priority Services Register to service users or residents who may need extra support during power cuts and explain the extra advice and support available for when there is a power cut.

School & Education Campaign

As part of SSEN Transmission’s ongoing commitment to powering their communities, we worked with them to create a campaign that contained information and assets to provide to primary schools as an educational resource. The campaign supports SSEN in helping young people understand how electricity works and most importantly, how to stay safe around it.

We developed a series of animated characters – “The Power Pack Pals” who are four great friends who spark the imagination of children and help them to understand why electricity, the ‘Magic Power’, is very important in our world but also very dangerous, and should be treated with extra special care. The campaign also included access to a game section on the microsite for The Power Pack Pals where children can play a series of interactive games, including spotting hazards, memory matches and a quiz on electricity.

The Challenge

As a major national employer, Parkdean Resorts needed to better connect, motivate, and inspire their diverse workforce. With roles ranging from front-of-house to leadership, the company wanted to show every employee that a rewarding long-term career path was possible. The internal comms team approached Blumilk to help create a centralised platform and campaign that could communicate progression clearly and engagingly, while boosting a sense of belonging, value, and ambition across the business.

Our Approach

Creating ‘Thrive’
Blumilk developed a new internal mini-brand called Thrive, a name we chose to reflect the organisation’s commitment to helping team members grow personally and professionally. Designed to stand apart from, but align with, the main Parkdean brand, Thrive became the heart of Parkdean’s internal career communications.

Building the Platform
We designed and built a bespoke digital platform where employees could explore roles, progression routes, and development opportunities. Colourful, intuitive, and filled with practical information, the Thrive portal helped demystify internal career paths, from seasonal team members to general managers, and beyond.

Mapping the Journey
At the heart of the Thrive initiative was a beautifully illustrated Career Pathway Map, showing visual routes across different departments and leadership roles. This storytelling-led approach helped employees see the bigger picture, and their own future place within it.

Rolling Out Across the Business
Blumilk rolled Thrive out through a coordinated campaign including video screens, printed brochures, office installations, uniforms, event graphics, and on-park signage. We created everything from digital touchpoints and branded toolkits to pop-up displays for onboarding sessions, helping embed the initiative company-wide.

Ongoing Support
As part of our creative retainer, we continue to support Parkdean Resorts’ internal comms team with fresh campaigns, content, and design, ensuring Thrive evolves in line with the business and continues to make a difference across teams.

The Challenge

The Council’s existing brand carried heritage weight, but in practice, usage varied across departments, assets, and public-facing communications. This made it difficult to maintain visual consistency and impact, especially across such a large and diverse range of materials. The Council needed a refreshed and refined identity that felt modern and functional without losing its authority or regional roots. Clarity, usability, and brand governance were key.

Our Approach

Respectful RefinementBlumilk delivered a subtle but effective evolution of the brand. The work involved redrawing the logotype, refining colour palettes, and defining new rules for hierarchy and layout. This ensured the identity retained its recognisable character while functioning better in digital and print formats.

Comprehensive Brand GuidelinesWe created a robust, practical brand guidelines document, built with the day-to-day needs of council teams in mind. Clear specifications were included for typography, logo usage, colour contrasts, signage applications, uniforms, vehicle livery, and digital presentation.

Practical Roll-OutThe updated brand was applied across a wide range of real-world assets including uniforms, van graphics, signage, stationery, and council literature. We also worked on digital and social media-ready templates to ensure staff across departments could deliver consistent, on-brand messaging.

Bringing the Brand to LifeAlongside brand application, Blumilk provided creative support to show how the refreshed identity could work in context, from mobile website screens to timber signage in public buildings. The result was a toolkit that helped the Council present a more united, professional, and welcoming front to the public.

Look Up, It’s Live! Campaign

Safety is a top priority for Northern Powergrid, and we’ve worked with them to create a campaign that reinforces a vital safety message to the farming community. The ‘Look Up, It’s Live!’ campaign urges the farming industry to watch out for overhead power lines. Tractors and combine harvesters are a common sight in fields and on countryside roads due to haymaking and silage collection in the summer and the start of the combine season for cereal crops like wheat, barley or maize. This potentially puts farmers at risk of coming into contact with live electricity cables.

To support this initiative, we created a tailored suite of safety campaign materials. These resources have continued to be in high demand, demonstrating their lasting impact and ongoing effectiveness in spreading safety awareness.

Workforce Renewal and Recruitment

Northern Powergrid has long been committed to attracting the best talent to maintain a high standard of service. To help support their recruitment efforts, we developed a series of inclusive recruitment campaigns tailored to specific job listings. From eye-catching print flyers to targeted online visuals, we ensured each campaign was carefully crafted to engage the right candidates. For many of these initiatives, we also provided full social media management services, including audience engagement, tracking, and performance analysis, ensuring maximum reach and impact.

By leveraging precise audience segmentation, each campaign resonated with the right potential recruits, amplifying job visibility and connecting Northern Powergrid with a diverse, inclusive talent pool. The results speak for themselves: increased awareness, stronger outreach, and more meaningful connections with candidates.

Be Prepared and Priority Services Membership Campaign

Northern Powergrid’s Be Prepared and Priority Services Membership Campaign sought to increase sign-ups for their priority services, supporting vulnerable customers with tailored care during power outages. Our team provided impactful graphics and social media management to drive awareness and engagement for this critical service. Through a combination of clear messaging and targeted online promotion, we helped Northern Powergrid strengthen the support network for those in need.

Energy Heroes, School & Education Campaign

As part of Northern Powergrid’s Energy Heroes initiative, we collaborated on an educational campaign designed to empower primary school children to learn about energy efficiency and sustainability. Aimed at Year 5 students, this program encouraged young people to understand the importance of energy conservation, while also engaging families and the broader school community.

In 2023, the campaign faced a challenge in school recruitment, so our approach had to be fresh and impactful. We produced a suite of vibrant, engaging materials, including custom illustrations, interactive booklets, and mailers, all designed to capture the interest of children and educators. Our creative team also supported the launch and management of a social media campaign, creating dynamic online content to amplify engagement and attract schools.

The refreshed campaign collateral helped reinvigorate interest in Energy Heroes, resulting in enhanced recruitment efforts and increased engagement with students, parents, and teachers. The program gained renewed visibility, reinforcing Northern Powergrid’s commitment to educating the next generation on sustainability.

Impactful Reports

We work on a number of regulatory and non-regulatory strategic reports, including:

• Major Connections Annual Report
• Annual Vulnerability Report
• Annual Environment Report
• Business Plan Commitments Report
• Social Contract Report
• Stakeholder Feedback Reports
• Annual Innovation Report
• Distribution Network Options Assessment (DNOA) Report
• Climate Resilience Strategy

Through our partnership, we are committed to helping NGED build strong connections with their communities, educating customers, and enhancing understanding of critical initiatives that supports their vision for a more sustainable and resilient future.

Make The Right Call – Customer Engagement Campaign

Cadent approached us with a critical mission; to educate the public on the correct number to call in case of a gas leak. While the information was vital, the challenge lay in conveying it in a way that was both informative and engaging for the vast audience across the regions they cover.

Working with the creative team and our strategists, we embarked on a journey to bring Cadent’s message to life, forming a video that not only informed viewers about the appropriate number to call but also presented various scenarios in which a gas leak might occur. Leveraging captivating motion graphics, we seamlessly integrated the brand colours and identity into the narrative.

The animated video had nearly 200,000 views on YouTube alone and it became Cadent’s second highest viewed video ever.