The Creative & Digital Agency

Our Approach

Blumilk has been a proud creative partner of The Alnwick Garden for years, supporting them with branding, digital innovation, and event-driven marketing. Our goal was to showcase the wonder of The Alnwick Garden while ensuring that its charitable work was also at the heart of the brand.

What We Delivered

A Digital Transformation

• We redesigned The Alnwick Garden website, creating an intuitive and visually stunning platform that enhances the visitor journey.
• We developed a microsite for partnerships, allowing The Alnwick Garden to showcase opportunities for sponsorships and collaborations.

Bringing Events to Life

• We designed branding and marketing materials for major events, including Goth Weekend, Dinosaur Month, and ‘Alnwick in Wonderland.’
• Created six bespoke limited edition illustrations for the 20th Anniversary Celebration which were sold as prints in the shop and online.
• Designed animations for a Wind in the Willows performance and illustrations for ‘Around the World in 18 Days’.

Christmas Campaigns That Sparkle

• We’ve developed multiple Christmas campaigns, including ‘All is Bright This Christmas’ and ‘Meet Me at The Alnwick Garden’, both featuring stylised graphics and strong messaging.
• Our most recent campaign, in collaboration with a media agency, invited visitors to share their magical memories of Christmas at The Garden. Selected photographs became the face of the campaign, appearing across out-of-home advertising in key locations across the North East and on social media.

Illustrating Stories That Inspire

• We designed and illustrated two children’s books, ‘The Reindeer Who Couldn’t Fly’ and ‘The Forgotten Snowman,’ both gifted by Father Christmas in grotto visits and available in the gift shop.

A Captivating TV Advert

Our team storyboarded, directed, and produced a TV advert, even featuring a member of staff and her family to bring the warmth and authenticity of The Alnwick Garden to the screen.

A Charitable Mission Behind the Magic

Behind the scenes of the picturesque water features, Poison Garden, Labyrinth, and many other wonderful experiences, there is a hard-working charity that seeks to support those in our community who need it most. Using the proceeds from The Alnwick Garden and Lilidorei, The Alnwick Garden not only maintains the site but also delivers on its charitable objectives – reducing social isolation, improving well-being, and supporting vulnerable community members.

Identified challenges in the local community include:

• Increasing young people’s employment chances
• Drugs education and helping children make positive choices
• Supporting organisations in creating mindful, sensory outdoor spaces for their beneficiaries
• Reducing isolation and increasing social networks for older people

The Challenge

As a major national employer, Parkdean Resorts needed to better connect, motivate, and inspire their diverse workforce. With roles ranging from front-of-house to leadership, the company wanted to show every employee that a rewarding long-term career path was possible. The internal comms team approached Blumilk to help create a centralised platform and campaign that could communicate progression clearly and engagingly, while boosting a sense of belonging, value, and ambition across the business.

Our Approach

Creating ‘Thrive’
Blumilk developed a new internal mini-brand called Thrive, a name we chose to reflect the organisation’s commitment to helping team members grow personally and professionally. Designed to stand apart from, but align with, the main Parkdean brand, Thrive became the heart of Parkdean’s internal career communications.

Building the Platform
We designed and built a bespoke digital platform where employees could explore roles, progression routes, and development opportunities. Colourful, intuitive, and filled with practical information, the Thrive portal helped demystify internal career paths, from seasonal team members to general managers, and beyond.

Mapping the Journey
At the heart of the Thrive initiative was a beautifully illustrated Career Pathway Map, showing visual routes across different departments and leadership roles. This storytelling-led approach helped employees see the bigger picture, and their own future place within it.

Rolling Out Across the Business
Blumilk rolled Thrive out through a coordinated campaign including video screens, printed brochures, office installations, uniforms, event graphics, and on-park signage. We created everything from digital touchpoints and branded toolkits to pop-up displays for onboarding sessions, helping embed the initiative company-wide.

Ongoing Support
As part of our creative retainer, we continue to support Parkdean Resorts’ internal comms team with fresh campaigns, content, and design, ensuring Thrive evolves in line with the business and continues to make a difference across teams.

The Challenge

The Council’s existing brand carried heritage weight, but in practice, usage varied across departments, assets, and public-facing communications. This made it difficult to maintain visual consistency and impact, especially across such a large and diverse range of materials. The Council needed a refreshed and refined identity that felt modern and functional without losing its authority or regional roots. Clarity, usability, and brand governance were key.

Our Approach

Respectful RefinementBlumilk delivered a subtle but effective evolution of the brand. The work involved redrawing the logotype, refining colour palettes, and defining new rules for hierarchy and layout. This ensured the identity retained its recognisable character while functioning better in digital and print formats.

Comprehensive Brand GuidelinesWe created a robust, practical brand guidelines document, built with the day-to-day needs of council teams in mind. Clear specifications were included for typography, logo usage, colour contrasts, signage applications, uniforms, vehicle livery, and digital presentation.

Practical Roll-OutThe updated brand was applied across a wide range of real-world assets including uniforms, van graphics, signage, stationery, and council literature. We also worked on digital and social media-ready templates to ensure staff across departments could deliver consistent, on-brand messaging.

Bringing the Brand to LifeAlongside brand application, Blumilk provided creative support to show how the refreshed identity could work in context, from mobile website screens to timber signage in public buildings. The result was a toolkit that helped the Council present a more united, professional, and welcoming front to the public.

Look Up, It’s Live! Campaign

Safety is a top priority for Northern Powergrid, and we’ve worked with them to create a campaign that reinforces a vital safety message to the farming community. The ‘Look Up, It’s Live!’ campaign urges the farming industry to watch out for overhead power lines. Tractors and combine harvesters are a common sight in fields and on countryside roads due to haymaking and silage collection in the summer and the start of the combine season for cereal crops like wheat, barley or maize. This potentially puts farmers at risk of coming into contact with live electricity cables.

To support this initiative, we created a tailored suite of safety campaign materials. These resources have continued to be in high demand, demonstrating their lasting impact and ongoing effectiveness in spreading safety awareness.

Workforce Renewal and Recruitment

Northern Powergrid has long been committed to attracting the best talent to maintain a high standard of service. To help support their recruitment efforts, we developed a series of inclusive recruitment campaigns tailored to specific job listings. From eye-catching print flyers to targeted online visuals, we ensured each campaign was carefully crafted to engage the right candidates. For many of these initiatives, we also provided full social media management services, including audience engagement, tracking, and performance analysis, ensuring maximum reach and impact.

By leveraging precise audience segmentation, each campaign resonated with the right potential recruits, amplifying job visibility and connecting Northern Powergrid with a diverse, inclusive talent pool. The results speak for themselves: increased awareness, stronger outreach, and more meaningful connections with candidates.

Be Prepared and Priority Services Membership Campaign

Northern Powergrid’s Be Prepared and Priority Services Membership Campaign sought to increase sign-ups for their priority services, supporting vulnerable customers with tailored care during power outages. Our team provided impactful graphics and social media management to drive awareness and engagement for this critical service. Through a combination of clear messaging and targeted online promotion, we helped Northern Powergrid strengthen the support network for those in need.

Energy Heroes, School & Education Campaign

As part of Northern Powergrid’s Energy Heroes initiative, we collaborated on an educational campaign designed to empower primary school children to learn about energy efficiency and sustainability. Aimed at Year 5 students, this program encouraged young people to understand the importance of energy conservation, while also engaging families and the broader school community.

In 2023, the campaign faced a challenge in school recruitment, so our approach had to be fresh and impactful. We produced a suite of vibrant, engaging materials, including custom illustrations, interactive booklets, and mailers, all designed to capture the interest of children and educators. Our creative team also supported the launch and management of a social media campaign, creating dynamic online content to amplify engagement and attract schools.

The refreshed campaign collateral helped reinvigorate interest in Energy Heroes, resulting in enhanced recruitment efforts and increased engagement with students, parents, and teachers. The program gained renewed visibility, reinforcing Northern Powergrid’s commitment to educating the next generation on sustainability.

Impactful Reports

We work on a number of regulatory and non-regulatory strategic reports, including:

• Major Connections Annual Report
• Annual Vulnerability Report
• Annual Environment Report
• Business Plan Commitments Report
• Social Contract Report
• Stakeholder Feedback Reports
• Annual Innovation Report
• Distribution Network Options Assessment (DNOA) Report
• Climate Resilience Strategy

Through our partnership, we are committed to helping NGED build strong connections with their communities, educating customers, and enhancing understanding of critical initiatives that supports their vision for a more sustainable and resilient future.

Make The Right Call – Customer Engagement Campaign

Cadent approached us with a critical mission; to educate the public on the correct number to call in case of a gas leak. While the information was vital, the challenge lay in conveying it in a way that was both informative and engaging for the vast audience across the regions they cover.

Working with the creative team and our strategists, we embarked on a journey to bring Cadent’s message to life, forming a video that not only informed viewers about the appropriate number to call but also presented various scenarios in which a gas leak might occur. Leveraging captivating motion graphics, we seamlessly integrated the brand colours and identity into the narrative.

The animated video had nearly 200,000 views on YouTube alone and it became Cadent’s second highest viewed video ever.

THE CHALLENGE

Bamburgh Castle needed a refreshed brand that would reflect both its historical significance and its modern role as a vibrant, must-visit destination. The existing branding lacked consistency across signage, marketing materials, and digital platforms. Additionally, the Castle sought to improve its visitor experience by introducing a new website with online ticket sales and developing a stronger promotional strategy for weddings and seasonal events.

OUR APPROACH

• Brand Reinvention: We guided Bamburgh Castle through an in-depth rebranding process, crafting a striking new visual identity and comprehensive brand guidelines. These guidelines ensured consistency across all visitor touchpoints, from printed materials to digital assets.
• Enhanced On-Site Experience: We applied the new brand identity to all signage across the castle grounds, creating a more immersive and cohesive visitor experience. A new visitor leaflet and an interactive children’s activity pack were also introduced to enrich engagement for guests of all ages.
• Digital Transformation: We designed and developed a brand-new website that not only showcased the castle’s rich history but also introduced an online ticketing system—an essential new feature to streamline visitor bookings.
• Wedding & Events Marketing: We helped elevate Bamburgh Castle’s wedding offerings with a beautifully designed brochure, a dedicated wedding section on the website, and strategic advertising in leading wedding publications. Our creative support extended to summer event promotions, including the outdoor cinema experience, where we produced a custom movie trailer to set the scene.
• Seasonal Campaigns: We played a key role in the Castle’s Christmas festivities, crafting dedicated campaign webpages and setting up bookable Father Christmas Grotto slots to enhance the holiday experience for families. For summer 2025, we created a campaign look and feel for Bamburgh Castle’s pirate themed summer activity – ‘Ahoy At The Castle’ which included a naming exercise, a website landing page and supporting graphics for magazines and socials.

The Strategy – A Name and Identity Built for Growth

The rebrand wasn’t just about a new look; it was about redefining the trust’s purpose, positioning, and values. We needed to create a brand that:

• Moved beyond location constraints, opening doors to national expansion.
• Emphasised inclusivity while maintaining individuality within each school.
• Projected strength and innovation, reflecting their expertise in transitions, problem-solving, and autonomy.
• Positioned the trust as a leader, offering structure and support beyond what local authorities or other trusts could provide.

After extensive research and stakeholder consultations, Atomix Educational Trust was born. The name encapsulates dynamism, energy, and a future-focused mindset – perfectly aligning with the trust’s mission to lead, innovate, and embrace diversity. When describing the work they do, a member of staff described the trust as ‘elemental’ and explained that all of the schools were unique, but fused and interacted together – all moving in the same direction which inspired the name.

The Execution – Beyond Just a Name Change

The rebrand extended beyond a new name and logo. It was a strategic transformation that included:

• A refreshed visual identity, striking a balance between authority and approachability.
• A structured brand hierarchy, a brand that is structured for growth as the trust expands.
• Website and collateral updates, ensuring consistency and clarity in how the trust communicates with stakeholders.