The Creative & Digital Agency

Our Approach

We worked closely with Club Durham’s digital team to establish a strong accessibility foundation, one that could scale as the site continued to grow and evolve. Rather than treating accessibility as a one-off checklist, we focused on building practices the team could maintain independently going forward.

What We Delivered

• Full keyboard accessibility throughout the site
• High-contrast text overlays for improved readability
• Detailed image descriptions, with built-in functionality for the Club Durham team to continue adding accurate descriptions as new imagery is uploaded
• Descriptive link text that clarifies purpose to the user including clear indicators when a link opens in a new window
• Fully labelled forms with clear instructions to guide users through every field

The Challenge

The Council’s existing brand carried heritage weight, but in practice, usage varied across departments, assets, and public-facing communications. This made it difficult to maintain visual consistency and impact, especially across such a large and diverse range of materials. The Council needed a refreshed and refined identity that felt modern and functional without losing its authority or regional roots. Clarity, usability, and brand governance were key.

Our Approach

Respectful RefinementBlumilk delivered a subtle but effective evolution of the brand. The work involved redrawing the logotype, refining colour palettes, and defining new rules for hierarchy and layout. This ensured the identity retained its recognisable character while functioning better in digital and print formats.

Comprehensive Brand GuidelinesWe created a robust, practical brand guidelines document, built with the day-to-day needs of council teams in mind. Clear specifications were included for typography, logo usage, colour contrasts, signage applications, uniforms, vehicle livery, and digital presentation.

Practical Roll-OutThe updated brand was applied across a wide range of real-world assets including uniforms, van graphics, signage, stationery, and council literature. We also worked on digital and social media-ready templates to ensure staff across departments could deliver consistent, on-brand messaging.

Bringing the Brand to LifeAlongside brand application, Blumilk provided creative support to show how the refreshed identity could work in context, from mobile website screens to timber signage in public buildings. The result was a toolkit that helped the Council present a more united, professional, and welcoming front to the public.