The Creative & Digital Agency

Our Approach

Blumilk’s approach was to restructure the website around visitor intent, creating a more intuitive experience that allows users to quickly self-select their journey whether that’s booking tickets, planning a stay, exploring events, or making a wedding enquiry.

The design and content strategy focused on reducing friction and improving conversion by strengthening navigation, clarifying content structure, and prioritising key actions throughout the site.

Visually, the design blends heritage-inspired styling with a contemporary tourism feel, using immersive imagery and experience-led storytelling to reposition Paxton House as a destination rather than just a historic attraction.

A flexible CMS was also introduced to give the internal team full control over updates, campaigns, and event content, allowing the site to evolve and change throughout the seasons.

What We Delivered

• A Modern Visitor Experience

  Blumilk redesigned the Paxton House website to create a modern, immersive digital experience that better reflects the quality and character of the destination. The website was restructured to make key areas easier to navigate, allowing users to quickly access information about visiting the house, the grounds and gardens, accommodation stays, weddings, and the Stable Tearooms.

  Improved usability and clearer calls to action were introduced throughout the site to better support bookings and enquiries. Additional educational content including the history of Paxton House, information about its trustees, and inspiring imagery now helps tell a richer story about the destination which is something the previous website lacked.

   

• Supporting Commercial Growth

  Previously underrepresented offerings including weddings, glamping, cottage rentals, and caravan stays were given greater visibility through dedicated content, enhanced storytelling, and more prominent positioning within the user journey.

  A bespoke wedding experience was also developed to position Paxton House as a premium wedding venue, combining aspirational imagery with simplified enquiry pathways. Beautiful photography and real wedding case studies help present the experience and inspire prospective couples planning their day.

  To support the internal team long term, we implemented a flexible CMS that provides greater control over content management, seasonal campaigns, events, and ongoing website updates.

Our Approach

We developed three individual brand identities, one for each venue tailored to its venue’s personality, along with a fourth for the overarching group brand, Unveiled Venues. While the branding for each location has its own flavour, we ensured consistency in tone, elegance, and visual language across the suite. We created standalone websites for each venue, designed for seamless user experiences, strong booking journeys, and visual storytelling. For the wedding venues, we also supported campaign and marketing efforts across multiple channels – from social media planning to printed brochures and exhibition design.

What We Delivered

Four Bespoke Websites with Smart, Seamless Functionality

• Designed and built unique websites for each property:
  • Ellingham Hall
  • Lemmington Hall
  • The Highlander
  • Unveiled Venues

Each site balances visual elegance with streamlined navigation, optimised for bookings and enquiries.

Ellingham Hall

An award-winning wedding venue, renowned for its stunning setting and exceptional service.

Website features include:

• A floating enquiry toggle that follows users as they browse, making it easy to book a viewing at any point.
• An integrated scheduling tool for instant appointments.
• Virtual tours, galleries by room/event type, and compelling testimonials.
• Awards and accolades (e.g. The Wedding Industry Awards, 2023) built into the design for instant trust.

Lemmington Hall

A breathtaking restoration project brought to life as a future wedding and events venue.

Website designed to build anticipation and capture early interest, with:

• A simple scroll-led storytelling journey to show the venue’s transformation.
• Elegant typography and high-end styling to reflect the venue’s luxury future.
• Soft CTAs that encourage joining the waiting list or registering interest for exclusive events.

The Highlander

A vibrant community pub with boutique rooms, craft drinks, and a calendar of events.

Website crafted to be warm, engaging, and community-first, featuring:

• Interactive menus, room availability, and integrated table booking.
• Bold, friendly graphics to match the pub’s lively energy.
• Promotional advertising space — from seasonal events such as Mother’s Day to set menu specials.

Branding That Balances Heritage and Character

• Created four logos and visual identities – each crafted to reflect their venue’s history and audience.
• Developed assets including wedding brochures, menus, floorplans, room keys, and exhibition stands.
• Supported the launch of The Highlander with a brand and visual identity that set the tone for its offering.

Weddings, Campaigns & Content Calendars

• Wrote a marketing strategy for Ellingham Hall, positioning it for further growth.
• Supported exhibition stands and open days at wedding fayres across the North.
• Delivered monthly content calendars for all venues, including social copy, scheduling, and graphics.
• Designed print and digital advertising for bridal magazines and online channels.

Our Strategy – Build a Brand That Commands Confidence

In the health tech sector, particularly in emergency services, marketing can’t be ‘fluffy’ – it’s about precision, trust, and value clarity. Buyers are savvy and the stakes are high. So our strategy was clear:

• Position ARC-EMS as a clinical game-changer.
• Communicate its frontline relevance and reliability.
• Support a seamless transition from innovation to adoption.

We developed a bold, clinical yet modern brand identity — clean typography, intelligent use of colour, and iconography that felt right at home in both NHS and commercial settings.

The Execution – End-to-End Market Readiness

From that foundation, our role grew. Here’s what we delivered:

• Comprehensive Brand Guidelines: Ensuring consistency and professionalism across every channel.
• Go-to-Market Strategy: We mapped out a phased market launch, defined customer personas (from clinical leads to procurement teams), developed key sales messaging, and created a tactical marketing plan tailored for healthcare buyers.
• Brochure Website: Clear UX and clean design helped communicate the system’s features and benefits to a wide audience, including decision-makers unfamiliar with ePCR software.

Sales & Marketing Collateral: From a high-impact product brochure to trade show stands, business cards and post-launch support, we provided a cohesive suite of assets ready for high-pressure environments like NHS tenders, tech expos, and stakeholder briefings.