The Creative & Digital Agency

Our Approach

Blumilk has worked with The Alnwick Garden since 2019, and when they asked us to support the launch of Lilidorei, we couldn’t have been more excited. Our goal was to create a campaign that reflected the village’s magic, mystery, and wonder – one that would engage children and families while building anticipation for the launch.

What We Delivered

A Spectacular Launch Campaign

• We developed the ‘What’s Your Story?’ concept, encouraging children to craft their own adventures within Lilidorei, guided by storytellers.
• We designed and produced membership and founder cards, giving early supporters an exclusive way to engage with the village.
• Working with CGI concept images of Lilidorei, we crafted motion graphic animations to tease the playground’s arrival, building excitement across social media.
• Our team created a mini brand guidelines document to ensure a consistent visual identity across all launch materials.
• We developed social graphics and supporting content to build anticipation leading up to the grand opening.

Bringing the Magic to the Screen

• We produced a TV and cinema advert, seamlessly combining limited real-world footage from the construction stage with animation to tell the Lilidorei story and inspire excitement.
• We crafted a bespoke motion graphics animation for the VIP press launch, ensuring a visually captivating experience for the media and key stakeholders.

A Digital Home for Lilidorei

• We designed and built the Lilidorei website (www.lilidoreialnwick.co.uk), providing an engaging and informative platform for visitors to learn about the village, book tickets, and immerse themselves in the world of Lilidorei before they even arrived.

Festive Fun for Lilidorei’s First Christmas

• Lilidorei adores Christmas, and we brought its festive spirit to life with a North East-wide out-of-home (OOH) campaign for its first-ever Christmas season, spreading seasonal joy and attracting families to celebrate in the village.

Enhancing the Visitor Experience

• We illustrated and designed a bespoke activity leaflet given to every child upon entry. This included a hand-drawn map of the village, essential visitor information, and interactive activities such as colouring pages to extend the storytelling experience.

We illustrated all of the clan houses, ensuring a consistent and engaging brand presence across all marketing and promotional materials.

A Charitable Mission Behind the Magic

Lilidorei is more than just a play village – it’s part of a greater mission. Behind the scenes of the wonderful experiences you’ll have here, there is a hard-working charity that seeks to support those in our community who need it most; The Alnwick Garden Trust. The proceeds from The Alnwick Garden and Lilidorei are used to support the most vulnerable community members and enable disadvantaged children to enjoy the magic.