Blumilk & UMA | Newcastle upon Tyne (Hybrid) £35,000–£40,000 + bonus
About Us
For over 20 years, Blumilk has created standout creative work for a wide range of brands. Our sister brand, UMA (Utilities Marketing Agency), focuses on the utilities sector with its own distinct style.
Working across both agencies offers a broad mix of projects spanning Utilities, Transport, Destinations, Health, and Education.
We are looking for a Senior Account Manager in Newcastle to join Blumilk & UMA and lead exciting creative projects.
Senior Account Manager Newcastle – The Opportunity
We are looking for a Senior Account Manager Newcastle based professional to join Blumilk & UMA and lead exciting creative projects.
You’ll lead projects across both Blumilk and UMA, owning campaigns, brand development, and digital builds from initial brief through to delivery.
Key Responsibilities
Lead multi-channel projects from start to finish
Act as the main contact for a portfolio of key clients
Brief and guide creative, design, and digital teams
Identify growth opportunities within existing accounts
Support new business initiatives when needed
Travel across the UK to meet clients, present work, and maintain momentum
What You’ll Bring
4+ years in Account or Project Management within a creative/digital agency
Proven ability to lead complex, multi-workstream projects
Confidence in presenting and handling client conversations
Strong attention to detail and excellent written communication
Understanding of design and digital development processes
A proactive mindset and desire to grow professionally
Full UK driving licence and flexibility to travel when required
Our Offer
£35,000–£40,000 salary + performance bonus
Your birthday off
Two-week Christmas shutdown
Hybrid working (with WFH days)
Free office parking
Company pension scheme
Training and development budget
Studio location by the river
Next Steps
If this sounds like the right opportunity for you, we’d love to hear from you.
Please email your CV and cover letter, along with your notice period and salary expectations, to: katie@blumilk.com
We aim to respond quickly because we respect your time.
Please note: we are managing recruitment directly and are not accepting applications from agencies.
Bamburgh Castle events just got more exciting with Tails & Tales, a playful indoor exhibition that transforms a visit to Bamburgh Castle into a storytelling adventure. Designed for families, this interactive trail brings idioms and imaginative scenes to life throughout the castle.
Running until 1st November 2026, the experience transforms a visit to Bamburgh Castle into an imaginative journey filled with humour, storytelling and surprises around every corner.
A trail of curious creatures
As you wander through the castle, you’ll encounter a whole menagerie of installations inspired by familiar sayings and idioms. From theatrical scenes featuring balancing acts and playful puppetry to striking animal characters such as proud peacocks and daring tigers, each room reveals a new visual story.
But the real challenge? Can you guess the phrase behind each scene.
Every installation hints at a well-known saying, encouraging visitors to pause, observe and piece together the clues. It’s part puzzle, part storytelling adventure – and plenty of fun for families exploring the castle together.
Designed to spark curiosity
The Tails & Tales campaign was designed to capture the playful spirit of the installation and bring the idea of idioms and storytelling to life.
To support the launch, a full suite of campaign materials was created, including:
The Tails & Tales campaign mark, developed through a naming exercise
Social media assets to spark curiosity and encourage visits
Web banners promoting the installation online
Mailchimp templates to share updates with the castle’s growing audience
A beautifully designed visitor leaflet, given to every guest on entry
The leaflet does more than introduce the exhibition. It also includes a children’s activity trail, helping younger visitors follow the characters through the castle while searching for clues and uncovering the idioms hidden within the displays.
Bamburgh Castle Events: A new way to explore the castle
While Bamburgh Castle is famous for its dramatic coastal setting and rich history, this Bamburgh Castle event offers a fresh way to experience its interiors.
The trail encourages visitors to slow down, look closely and engage with the spaces in a new way – spotting details, interpreting scenes and discussing guesses with friends and family.
It’s a reminder that storytelling has always been part of the castle’s magic.
Can you guess them all?
With characters hidden throughout the castle, every visit becomes a game of discovery.
Some idioms may be obvious. Others might leave you scratching your head. But that’s all part of the fun.
So next time you visit Bamburgh Castle, keep your eyes open… You never know what curious creature might be waiting around the corner.
As one of the most unique Bamburgh Castle events, Tails & Tales is included with general admission and runs until 1 November 2026.
Come along, explore the trail, and see how many idioms you can guess.
If you’re planning a visit, you can also read about last summers event held at Bamburgh Castle.
Blumilk partnered with the Consumer Council for Water (CCW) to deliver a student marketing campaign designed to engage Gen Z audiences through social media and real-world activation.
Initially, Blumilk launched the campaign as a social-first initiative to promote simple water-saving habits. However, in 2026, the campaign moved from social feeds to the streets, evolving into an interactive on-campus experience.
The campaign, Refresh Your Routine, focused on small everyday actions, from turning off the tap while brushing teeth to reducing shower time. The campaign met young people on the platforms they use most. As a result, it generated over one million impressions and strong engagement around water use.
Taking a Student Marketing Campaign to Campus
To bring the message to life in a more interactive way, CCW and Blumilk launched Phase Two of the campaign. This included an on-street activation at the University of Birmingham, in the centre of student life at Mermaid Square.
The aim was simple: to meet Gen Z where they are while making water-saving engaging, practical and fun.
Blumilk supported CCW by designing and producing a complete activation toolkit that can now be rolled out across university campuses in Birmingham and beyond. The setup included:
A branded gazebo
Feather flags and pull-up banners
Informational leaflets with water-saving tips
A podium activation space
iPads on interactive stands for students to play the campaign game
Together, the space created a vibrant hub that caught the attention of passing students and sparked conversations about water use.
Gamification in a Student Marketing Campaign
At the heart of the activation was a custom-built interactive game designed by Blumilk – Fill It Right. The concept is simple. However, it is surprisingly challenging. Players must try to fill a cup to exactly the right level. They do this by controlling a running tap. Each new level introduces a different cup size and shape. As a result, precision becomes more difficult.
In addition, gamification plays a powerful role in campaigns like this. Research consistently shows that interactive game mechanics can significantly increase engagement and information retention, particularly among younger audiences who are used to digital and interactive content.
As a result, the campaign turned a water-saving message into a quick, competitive challenge. This encouraged students to pause, play and think about water use.
Beyond the game, students were also encouraged to visit the Fill It Right microsite to make a personal water-saving pledge.
Turning Engagement Into Action Through Experiential Marketing
The campaign invited participants to choose one simple behaviour change, such as:
Turning the tap off while brushing their teeth
Reducing shower time
Avoiding unnecessary running water
The microsite also provides practical water-saving tips and resources to help students make these changes part of their daily routine.
To encourage participation, anyone who played the game and made a pledge was entered into a prize draw to win a Refresh Your Routine bundle.
A Busy Stand and Strong Early Engagement With an estimated 2,000 students passing through the area during the day, the activation quickly gained momentum.
At several points throughout the event, queues formed as students waited to take on the Fill It Right challenge, with CCW representatives and the Blumilk team on hand to answer questions and talk about water conservation.
The result?
Over 400 water-saving pledges made on the day
That means around one in five students who passed the stand committed to making a positive change to reduce their water use – a strong response for a behaviour-change campaign delivered in a busy campus environment.
A Campaign Built for Growth
The activation was designed as a portable campaign toolkit, meaning CCW can now replicate the experience at other university campuses across Birmingham and beyond.
By combining social-first messaging, gamification and real-world interaction, the campaign shows how engaging younger audiences can turn awareness into tangible action.
And with hundreds of pledges already made, the Fill It Right campaign is proving that small everyday habits really can make a big difference.
Overall, this student marketing campaign highlights how combining digital strategy with experiential marketing can drive real behavioural change. By engaging students both online and on campus, Blumilk and CCW successfully turned awareness into measurable action.
We’re delighted to welcome Richard Walters back to Blumilk, rejoining the team as Senior Account Manager.
Richard was part of the Blumilk team for several years before leaving five years ago. Since then, he’s gained a wealth of experience working across other agencies and as a freelancer, building a broad skillset and deep understanding of how different teams, clients and projects operate. He now returns with fresh perspective and valuable insight that will strengthen our client service offering.
Since rejoining, Richard has already been introduced to several clients and is settling back into Blumilk life quickly, bringing his calm approach, strategic thinking and relationship-led mindset to the role.
Speaking about his return, Richard said: “It feels great to be back with the Blumilk team, reconnecting with old colleagues and meeting new ones! From the very first day everything just felt right and I’m excited to bring the experience I’ve gained during my time away into this role.”
Richard’s return reflects something we value strongly at Blumilk – creating an environment people want to be part of, even if their career takes them elsewhere for a while. Our Head of Client Services, Katie, who also rejoined the agency in August 2024 after a short period away, understands the benefit of bringing that wider experience back into the team.
We’re really pleased to have Richard back on board and look forward to the impact he’ll continue to make as he settles back in.
This Christmas, Cragside is celebrating with a twist. Inspired by a real Servants’ Ball held in 1894, the National Trust wanted to create a festive campaign that reimagines tradition, putting the servants centre stage for a Christmas celebration like no other. Blumilk worked with the National Trust team at Cragside to bring The Servants’ Ball to life; a campaign bursting with colour, creativity and a touch of festive mischief.
Our Creative Approach Cragside’s Christmas celebrations are always something special, from the beautifully decorated House to the UK’s tallest living Christmas tree, a 42-metre Giant Redwood lit in dazzling colour. But this year’s theme offered an opportunity to go even further; to capture the energy and imagination of the people who kept Cragside running behind the scenes.
Our creative team designed a campaign identity inspired by Victorian celebration posters, full of movement, warmth and playfulness. The palette combines National Trust’s pink and blue with a vibrant turquoise accent to add contemporary energy to Cragside’s heritage feel.
What We Delivered A Bespoke Campaign Identity We created a unique campaign logo and an illustration of Cragside House surrounded by festive foliage and multicoloured lights. The result is a visual identity that feels handcrafted, joyful and instantly recognisable.
Playful Print and Promotional Materials The centrepiece of the campaign is an A6 gatefold leaflet, designed as an invitation to The Servants’ Ball. Its foldout format, playful typography and decorative flourishes give visitors a sense of the celebration before they even arrive. Supporting assets include posters and banners for both the House and the Estate, all designed to bring the handcrafted festive atmosphere to life through illustrations of hanging baubles, paper chains and stars.
Bringing the Story to Life Every asset celebrates Cragside’s unique personality – playful, historic and full of character. The campaign connects past and present, turning a Victorian story into a modern visual experience that draws visitors in.
The Impact The Servants’ Ball campaign captures the magic of Cragside at Christmas, creative, colourful and completely original. By combining design-led storytelling with the National Trust’s rich heritage, we’ve helped create a campaign that feels both timeless and fresh. A celebration of creativity, heritage and the spirit of Christmas and designed to invite everyone into the story.
Last year, we were proud to share our work with Cadent on their important gas safety campaign, “Smell, Act, Call.” The aim was simple but vital: make sure everyone knows what to do if they smell gas; act fast and call 0800 111 999.
A year later, that message is still spreading far and wide.
The animation we created for the campaign has now reached over 2.5 million views on YouTube, continuing to raise awareness and potentially save lives across the UK.
The Campaign Cadent wanted to raise public awareness of gas safety through a clear, accessible message. The brief focused on refining the campaign mark, strengthening the “act” stage, and ensuring that all elements, from the icons to the structure,were easy to understand for everyone.
Our team enhanced the campaign mark while keeping it recognisable, developed accessible icons with universal appeal, and created an engaging animation that took viewers through the simple three-step process; Smell gas. Act fast. Call 0800 111 999.
We also built a suite of digital assets, including social banners to carousels, to keep the message consistent across every channel.
The Results When we first launched the campaign, the animation quickly gained traction, reaching half a million views in just a few months. Now, with over 2.5 million views, it’s clear the message continues to resonate, a powerful example of how creative clarity and collaboration can drive real-world impact long after launch. We’re proud to have played a part in delivering a message that quite literally saves lives. 👉 Watch the animation here
Want to make an impact that lasts? If you’re looking for a creative and strategic team to help bring your message to life, we’d love to hear from you.
To celebrate Yorkshire Day, we helped Yorkshire Water send a bit of warmth and cheer to their retail partners – in the most Yorkshire way possible; with a proper brew.
The Blumilk studio whipped up a cheerful greetings card with a bold “Happy Yorkshire Day!” on the front, and inside, a message from Yorkshire Water’s Wholesale Market Services team along with two Yorkshire Tea tea bags tucked neatly into the design.
It’s a small gesture with a big heart – helping Yorkshire Water strengthen relationships with their business-facing retailers and add a little joy to the working day.
Design-wise, it was all about balancing fun with function. The card needed to feel personal but still carry the Yorkshire Water brand clearly, while also accommodating the (very important) tea bags – no detail too small!
A simple idea, brewed to perfection.
Got clients you’d love to surprise, delight or make smile? Get in touch – we’re full of fun ideas that make a lasting impression.
Looking for a family adventure this summer in the North East? From high seas to high towers, Bamburgh Castle is the place to be. And at Blumilk, we were thrilled to help bring the magic of Ahoy at the Castle to life with a bold, characterful campaign that captures the imagination of young pirates (and their grown-ups) across the land.
At Blumilk, we were proud to work with the brilliant Bamburgh Castle team to craft a playful, immersive campaign for their standout family experience – Ahoy at the Castle. From concept to creative, we brought the story of the Black Kestrels pirate crew to life – and helped transform one of the UK’s most iconic castles into a destination of discovery this summer.
A Treasure Trove of Creativity
Working alongside the incredible team at Bamburgh Castle, Blumilk created a full campaign look and feel for this summer’s standout event. From the first flag unfurled to the final hidden treasure, we made sure every touchpoint felt fun, immersive, and totally “on brand” for Bamburgh.
To capture the spirit of the season, we developed a full campaign look and feel that combined bold visuals, historic atmosphere, and interactive family fun. Everything was designed to feel exciting and immersive – blending the castle’s deep heritage with light-hearted pirate flair.
Here’s what we created:
🦜 A full pirate-inspired visual identity for the campaign 🧭 A bespoke treasure map filled with puzzles, clues and “What’s Your Pirate Name?” generator 🏅 A custom-designed Ahoy Academy certificate to reward little treasure hunters 📣 Supporting social graphics and promotional adverts 🌐 A vibrant, family-friendly web page to promote the event online
Turning a Day Out into a Story
At the heart of the campaign is the legend of the Black Kestrels – a mythical pirate crew said to have hidden their last great treasure within the castle grounds. Families follow the clues, solve puzzles, and explore the site in search of gold… and glory.
Our creative team made sure every element tied back into the story — from language that speaks in ‘piratey’ tones to textures, illustrations, and tactile design touches that feel right at home in Bamburgh’s storied setting.
A Castle Full of Summer Fun
Ahoy at the Castle is part of a packed summer programme at Bamburgh. From Pirate Creatures and Ahoy Academy to meeting the Pirates of Bamburgh and Redcoats and Pirates weekends it’s a North East favourite that keeps people coming back year after year. Our campaign helps make sure new generations of families fall in love with it, too. Running over the summer holidays from 21st July – 31st August – book your visit bamburghcastle.com/ahoy-at-the-castle.
Creativity with Purpose
At Blumilk, we believe in creating work that brings stories to life and drives real results. Our partnership with Bamburgh Castle shows how the right creative strategy can turn an event into an experience, and a visit into a memory.
Planning a campaign to inspire your audience this summer? Let’s talk – and make something legendary.
At Blumilk, we love helping organisations bring their stories to life, and our recent collaboration with Access Training is a perfect example. We’re proud to have supported the launch of their brand new podcast, Access All Areas, a series designed to open doors to the world of work through honest conversations, expert insight and real experiences.
Access Training, a leading skills and training provider based in the North East, wanted a bold, authentic platform to share the voices of their learners, educators, and employer partners. From shaping the podcast’s identity to delivering the full suite of production and promotional support, Blumilk was there from concept to first listen.
Shaping the Brand & Voice
Every great podcast needs a strong identity and that’s where we began. Working closely with the Access team, we developed the name Access All Areas, capturing both the inclusive spirit of the training provider and the behind-the-scenes access the podcast would offer into modern training, apprenticeships and skills development.
From there, we scripted a dynamic intro and outro crafted to be clear, consistent, and compelling across every episode. The tone is confident, welcoming, and reflects the ambition of Access Training to support real people on real pathways.
Full-Service Production – Audio and Video
With a dual focus on professional learners and employers across the North East, Access needed both audio and video versions of the podcast to maximise engagement.
Blumilk supported the full recording process, from briefing and setup to being there on the day and supporting filming, to post-production, ensuring every detail was polished.
The result? A confident, professional first podcast episode that showcases Access Training at its best.
Teasers, Snippets, and Behind-the-Scenes Launch Support
To help Access All Areas land with impact, we didn’t stop at production. Our creative team developed a launch campaign including:
Teaser snippets of key moments to build anticipation across LinkedIn, Instagram, and Facebook
Behind-the-scenes content offering a glimpse into the filming day and giving the audience a taste of what’s to come
A suite of static social assets designed for consistency across platforms, making it easy for staff, learners and partners to share
A Confident First Episode
The first episode features David Armstrong, Managing Director of Access Training, alongside Lucy, one of the first learners on Access’s Level 7 Accountancy Apprenticeship, and Janice, one of the expert trainers that teaches the Level 7 course. Together, they unpack what makes the course unique, who it’s for, and how it’s already making a difference.
From technical pathways to personal journeys, the conversation reflects exactly what Access All Areas is all about, clear, honest, and empowering. Tune in here!
What’s Next?
With episode one soon to be live, we’re excited to see how Access All Areas grows, and we’ll be supporting Access Training as they continue to share more voices and experiences from across their learning community.
Whether it’s a podcast, a campaign, or a complete communications strategy, Blumilk helps organisations connect with their audience in a way that’s real, relevant and results-driven.
Want to bring your organisation’s story to life? Let’s talk!
Strategy, creativity, and a few things we’ve learned from doing this every day at Blumilk.
What is a Marketing Campaign?
A marketing campaign is a structured, goal-driven initiative designed to influence behaviour, shift perception, and promote a product, service, or idea to a specific audience. It can use a range of creative tools, from video to print, social media to stakeholder engagement, to create consistent, compelling communications.
At Blumilk, we work with clients to build campaigns that do more than look good. Our focus is always on impact. Whether it’s raising safety awareness in high-risk industries, educating customers about sustainability, or encouraging people to take their next step in life, we design campaigns aligned with a bigger purpose.
Here’s how we do it:
1. Start With a Clear Purpose
Campaigns should always be designed to do something, not just say something. That starts with a specific goal and a clear understanding of how success will be measured. Marketing campaigns without a defined outcome are just noise. We help clients ask the right questions first: What are we trying to achieve? Who do we want to act? How will we know if it’s working?
For example, working with Access Training, we launched their new Level 7 Accountancy Apprenticeship – aimed at finance professionals looking to gain chartered status via apprenticeship levy funding. Awareness was low, so we created a multi-channel campaign including:
A digital audio ad on Spotify and podcast platforms
Geo-targeted Blis advertising
The launch of the Access All Areas podcast
Supporting assets like landing pages, social content, explainer videos, and emails
This integrated approach helped Access Training reach new audiences and build learner interest with measurable results.
2. Know the Audience Inside-Out
Understanding your audience’s motivations is crucial – no assumptions. Research, testing, and adaptation guide everything we do. From creating buyer personas reflecting your audience’s pain points, to using social listening tools to deeply understand their needs, challenges and aspirations.
That’s how we helped Cadent land some of their most successful public-facing campaigns to date. Their challenge? Deliver life-saving information clearly and memorably to a broad and diverse audience.
We created two standout campaigns:
Make The Right Call: A digital-first animation to teach viewers when and how to report gas leaks. With nearly 200,000 YouTube views, it became one of Cadent’s most viewed safety resources.
Smell, Act, Call: This simplified key emergency messaging, supported by translated postcards in six languages. The animation has reached over 500,000 views – showing how clear, accessible comms can have a powerful real-world impact.
These marketing campaigns worked because they didn’t just explain safety protocols; they made them easy to remember, quick to understand, and relatable to all.
3. Use Budget Intelligently
Budgets can be tight, but with smart targeting and focused messaging, even modest marketing campaigns can go beyond expectations.
Working with Yorkshire Water, we supported the rollout of smart water meters. Rather than leaning on technical features, we focused on benefits that mattered to customers – control, savings, and sustainability.
The marketing campaign blended paid social media, print inserts, and direct-to-door communications to reach priority postcodes effectively, improving engagement in rollout zones and proving that results don’t need blockbuster budgets.
4. Choose the Right Channels
A strong campaign meets people where they are. That means choosing the right channels for each audience.
For CCW’s Gen Z-focused water-saving marketing campaign, we needed to make everyday behaviour change feel cool, not preachy. Our “Refresh Your Routine” campaign encouraged Gen Z to make small, impactful changes, including shorter showers or turning off the tap while brushing, as part of their daily habits.
To deliver it:
We launched the #TapIntoThat hashtag to fuel peer-to-peer sharing
Ran social-first video content across TikTok, Instagram, Snapchat, and Spotify
Focused on real voices, not corporate tones, to ensure authenticity
Piloted in Birmingham before national rollout
The results? Over 1 million impressions, 16,500+ click-throughs from Snapchat alone, and real proof that relatable, values-driven content can drive behavioural change among younger audiences.
5. Develop Clear, Compelling Messaging
Messaging should be immediate, meaningful, and consistent – not buried in jargon or fluff. If a customer doesn’t know what to do after seeing your campaign, it hasn’t worked.
When Northern Powergrid needed to communicate safety advice to farmers about the dangers of overhead power lines, we knew posters in a village hall wouldn’t cut it. The message had to be in the field – literally!
So we printed it on air fresheners designed to hang in tractor cabs, backed it up with leaflets, cab stickers, and folders, and made sure the visuals were clear, calm and authoritative. By embedding the message into their everyday environment, we turned awareness into action.
6. Measure and Adapt
Campaigns aren’t static. Real-time tracking allows us to adapt and continuously optimise.
From social engagement to click-through rates, we work with clients to define success upfront, then report against those metrics. After a campaign ends, we analyse what worked and what can be improved next time. That insight feeds into smarter campaigns, not guesswork.
At Blumilk, we believe the best marketing campaigns are built on purpose, not just polish. They don’t just “raise awareness” – they spark action.
Want to talk about your next marketing campaign? Get in touch and let’s build something that works.
