2.5 Million Views Later, and Still Saving Lives!
Last year, we were proud to share our work with Cadent on their important gas safety campaign, “Smell, Act, Call.” The aim was simple but vital: make sure everyone knows what to do if they smell gas; act fast and call 0800 111 999.
A year later, that message is still spreading far and wide.
The animation we created for the campaign has now reached over 2.5 million views on YouTube, continuing to raise awareness and potentially save lives across the UK.
The Campaign
Cadent wanted to raise public awareness of gas safety through a clear, accessible message. The brief focused on refining the campaign mark, strengthening the “act” stage, and ensuring that all elements, from the icons to the structure,were easy to understand for everyone.
Our team enhanced the campaign mark while keeping it recognisable, developed accessible icons with universal appeal, and created an engaging animation that took viewers through the simple three-step process; Smell gas. Act fast. Call 0800 111 999.
We also built a suite of digital assets, including social banners to carousels, to keep the message consistent across every channel.
The Results
When we first launched the campaign, the animation quickly gained traction, reaching half a million views in just a few months.
Now, with over 2.5 million views, it’s clear the message continues to resonate, a powerful example of how creative clarity and collaboration can drive real-world impact long after launch.
We’re proud to have played a part in delivering a message that quite literally saves lives.
👉 Watch the animation here
Want to make an impact that lasts?
If you’re looking for a creative and strategic team to help bring your message to life, we’d love to hear from you.
