Crafting Compelling Campaigns for Access Training
The team at Blumilk have been busy crafting compelling campaigns for Access Training as part of our ongoing partnership.
We’ve loved working with Access Training over the last three years. Based in Team Valley, Gateshead, Access Training is an award-winning provider with 40 years of experience delivering apprenticeships and training programs across the North East. They offer tailored training and apprenticeships to help businesses and individuals succeed. Access provides a personal, bespoke service with a wide range of courses from Team Leading and Management, Accountancy and HR to Fire, Emergency and Security Systems.
The future is bright for Access Training, which was recently acquired by the University of Sunderland. This acquisition will allow Access Training to enhance its range of programmes, creating more opportunities to offer a diverse range of higher education routes. They will continue to operate under the same name and remain at their current site on Team Valley, Gateshead. The University has played a key role in several recent regional skills programs, all aimed at strengthening the local workforce. We are excited about Access Training’s future and look forward to supporting them in their upcoming projects.
Campaign Exceeds Expectations for Sunderland Skills and Inclusion Programme
Recently, Blumilk developed a targeted campaign for Access Training to promote the Sunderland Skills and Inclusion Programme (SSIP). With the help of our creative and strategic approach, this campaign has significantly exceeded initial performance expectations on LinkedIn.
Access Training partnered with Sunderland City Council and the University of Sunderland to deliver the SSIP. This £2.56 million initiative offers Sunderland-based businesses fully funded courses to upskill their workforce.
Recognising the importance of reaching key decision-makers, we crafted a LinkedIn campaign specifically targeting business owners and senior management in Sunderland. We designed eye-catching social graphics, pull-up banners, and promotional postcards to communicate the programme’s benefits effectively.
The overall campaign performance has been outstanding with over 85,000 impressions and over 400 clicks, exceeding the estimated results of 7,500 – 31,000 impressions. These figures highlight the campaign’s success in reaching a substantial portion of Sunderland’s business community and generating significant interest in the SSIP.
“Blumilk’s support on the Sunderland Skills and Inclusion Programme campaign has been invaluable. Their approach helped us reach the right audience and generate a great response on LinkedIn. We’re pleased with the results and look forward to working together on future projects to continue building skills across the region.”
David Armstrong, Managing Director, Access Training
Blumilk’s creative expertise in developing engaging visuals and compelling messaging, combined with a strategic targeting approach, has played a pivotal role in the campaign’s exceptional performance. We are proud to have contributed to the success of the Sunderland Skills and Inclusion Programme. We can’t wait to continue working with Access Training to support their mission of workforce development.
Do you have a project where you’d like support from a creative and strategic team? Get in touch to have a chat, we’d love to hear from you!
