CCW – Walking with Water: Connecting people with water environments
CCW (Consumer Council for Water) are the independent representative of household and business water consumers for England and Wales. They have a
long-standing reputation for resolving consumer complaints against water companies and retailers, paired with extensive knowledge and experience providing free support and advice to customers.
We have always maintained an excellent relationship with CCW and following a recent successful rebrand, which was completed in July 2021, we were delighted when they once again approached us to help support them with the launch of a nationwide initiative. The aim is to encourage everyone to connect with their local water environment and in doing so, become more water conscious, learning more about how much water we use every and how water saving can help the environment. The added benefits encourage friends and family to stay active and learn more about the places they live.
The initiative is named Walking with Water, and also aims to raise awareness of the value of water and the impacts we can have on the natural environment through the way we use water, encouraging everyone to explore walks near bodies of water. Walking with Water is also educational, teaching children to learn the value of water whilst take part in fun activities along the way.
We conducted an initial scoping meeting with CCW, to understand who we were aiming the initiative at and where geographically the key target regions would have the most impact. Following on from this ,we created an identity and developed brand assets including social graphics, webpage, animation, blog images and a fun engaging activity booklet for all the family to complete as they explore.
The activity booklet is a free downloadable guide on all the amazing things to look out for on your ‘Walking with Water’ adventure.
CCW are in partnership with Afonydd Cymru, Living Streets and The River Restoration Centre to support the ‘Walking with Water’ initiative and raise awareness of water environments across England and Wales. The campaign continues to help people save water and their environment, check out it here.
If you have an initiative or idea you’d like to explore, contact us, we’d love to hear more.