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Client Spotlight; CCW | Rebrand

Client Spotlight; CCW | Rebrand

CCW (formally The Consumer Council for Water) are the independent representative of household and business water consumers in England and Wales. They have a long standing reputation of knowledge and experience when it comes to dealing with household and business complaints however, until Blumilk started working with them in 2019, that reputation was only held by people ‘in the know’ within the industry and not by the direct public. In fact a huge proportion of consumers didn’t even know they existed. The Consumer Council for Water approached us to create a new rebrand solution that was robust, future proof, felt more like a consumer facing organisation rather than a government led/regulatory body and we also needed to consider how it would translate to welsh audiences. Previously, they had two logos with the name and strap line translated. The brand needed to ensure that all consumers in England and Wales to know who The Consumer Council for Water are, how and when to contact them.


  • Internal workshops and strategic planning
  • Company naming process
  • Rebrand and positioning creation
  • Brand guidelines
  • Communications plan
  • Internal launch event
  • Creation of streamlined and consistent brand collateral
  • Website stylisation and UX reviews
  • Regulatory reporting
  • Animation and illustration
  • Customer facing launch
  • Change Management and Behaviour Change
  • Education strategy to drive multichannel engagement
  • Social media change management programme

Amanda Caton, Executive Head of Communications at CCW said recently; “Cannot recommend you enough! Look at the amazing job you did… you should include a “before” so people understand the difference you made to our rebrand! “From our very first conversation, Blumilk have been a joy to work with and have provided us with a level of service above and beyond our expectations. They instinctively understood our organisation’s needs, helped us overcome several barriers with determination and positivity, and provided indispensable advice and guidance when we needed it most. I don’t think it’s an exaggeration to say that without Blumilk’s energy, enthusiasm, tenacity – and commitment to providing an excellent service – our project wouldn’t have got this far.”


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