Engaging content tips for the legal industry.
Producing creative content for the legal industry is quickly becoming the make or break digital marketing gamechanger for an increased clientbase.
Marketing materials and websites have become cluttered with overused buzzwords and ‘fluffy’ sentences. By ‘fluffy’ here we refer to a sentence that after reading, has told you nothing and has no deserved place in the text. Blumilk help our clients to cleanse their materials of these overused buzzwords and ‘fluffy’ sentences to ensure their materials and websites accurately reflect the professional, honest services they offer.
Are buzzwords all bad?
Content is a game-changer and ensuring synergy between your influencers is essential to moving forward…
The easy answer is no. If used correctly and in moderation they do warrant a place within some materials. Before printing content like the above we ask our clients to consider, what does the previous sentence tell you? Can you create an image in your mind of the person who would write such a sentence? Does the sentence reflect your brand image?
To help avoid falling into the buzzword cliché Blumilk ask our law firms to adhere to the following simple, cost-effective tips.
Services Explained
With so many different services and solutions on offer it can often be daunting to some customers when looking for the right law firm. Buzzwords do not help this situation. Buzzwords can often cloud the differences between services and benefits of using your firm further, leaving customers uncertain.
Target Audience
As you know, not all law firms are the same. With a hugely diverse audience one way small to medium firms can differentiate themselves is by being true to their niche. Blumilk can help you showcase your unique services and expertise to your specific, targeted audience.
Inconsistent Style
Buzzwords can create an untrustworthy and often inhuman tone to your materials. Combine buzzwords with an inconsistent style and your marketing can become diluted. Blumilk help our clients focus their brand so that all of the materials are perfectly in tune.
If you’re looking for some guidance on creative content for the legal industry, call us on 01912324402 or email colin@blumilk.com
Law Firms who proactively encourage a good office culture report increased revenue.
Concentrating on developing your staff is no new concept but more and more ‘people development’ studies are proving that the concept is fundamental. What is interesting however is the industry that is investing heavily into this concept is the legal world.
A study by McKinsey and Co which identified the top 100 places to work based on office culture revealed that in the top twenty there was a record number of Law Firms! This is no accident. Law Firm owners and management teams have purposely sought to evolve their office environments so that all lawyers and other key staff members are both empowered and incorporated into the team. Blumilk’s Operations Director George Robertson commented that, ‘these Law Firm’s recognised the divide between staff and identified that unity and mutual respect was needed in order to create a positive more successful office environment.’
But how did the firms make this internal change?
Understand Your Employees
The Law Firms implemented more than just staff nights out. These firms made interaction part of their everyday routine. All staff were told to reduce internal, emails, calls and instant messages and speak to other members of staff face face.
Goals
The firms relooked at their goals and introduced more targets and long term goals that were team oriented. This does not mean scrapping KPI’s but simply adding additional ‘softer’ goals to smaller teams to encourage team work.
Balance
Law Firms like most organisations struggle to make time for ‘play’ or spontaneous creatively due to the pressure of deadlines and workload. Some of the firms in question introduced a set 30 minutes each week for a planned team activity in the office. These activities don’t need to be boring or expensive it is all about creating the space within the working environment for employees to switch off.
“At Blumilk, our half hour Friday team time tea party, hosted by each member of TeamBlumilk in rotation, is something we’ve done for over 12 years,” says George. “Just a bit of down time before the weekend,” he adds.
By creating a stronger office culture you don’t only promote loyalty and motivation but the Law Firms from the McKinsey and Co study saw their revenue streams grow and their workforce increase by 60% in a five year period.
Reference: www.under30ceo.com and www.mckinsey.com
