Graphics for Stalls: A Successful 2022 Royal Welsh Show for WPD!

On Tuesday, Lauren and Alex took the 286 mile trip to Llanelwedd in Wales to support Western Power Distribution (WPD) at the 2022 Royal Welsh Show. It’s safe to say they were very impressed with our graphics for their stalls, and Lauren and Alex had a great time looking around!

After a long drive, they finally arrived at the enormous agricultural business fayre, which has in recent years morphed into a fun family day out as well. Celebrating Welshness, there were livestock shows, tents selling farming equipment and tractors, and even the army and navy had stalls too.

Who Are WPD, What Did They Want, and Why Us?

WPD play a significant role in this fayre as they supply energy to the area. In fact, WPD supplies power to the Midlands, the South West, and Wales too!

The aim of their stall was twofold: education and safety; and they wanted us here at Blumilk to make some creative designs to be used for the inner and outer walls of their stall, to create some videos to be played on the TVs in the stall, and to create the quiz and competition posters too.

The purpose of these graphics was to educate both adults and children on power and safety and to help WPD get their aims out there and fully understood by their audience. More specifically, they wanted to drive home the message that WPD has a number their customers can ring (105) in the event of a power cut. This is particularly important given the current energy situation and the fact that winter is steadily creeping up on us.

They also wanted more of a focus on Net Zero as this is an increasingly important problem for the world. Rather than following the in the wake of Net Zero awareness, we encouraged WPD to embrace the change and incorporate it into their messaging, setting an example for their competitors.

Graphics for Stalls: What We Decided To Do

Getting right to work, there were two factors we took into consideration regarding demographics:

• We decided to create the graphics in Welsh so the messaging would resonate better with WPD’s target audience
• We understood the importance of making this information accessible to both adults and children given the event’s family-friendly nature

Taking these insights on board, we hired a Welsh translator to ensure the information was accurate and genuine. Then we created two versions of the information: a cartoon-style version which used the Pyloman character, and an adult version which, in comparison, was more corporate and serious.

Here are some examples of what we created:

Looking Forward

All in all, we were very happy with WPD’s presence at the fayre and we could see how integral they are for the local area, as well as how much they care for their customers. We’re also very proud of the work we created and we have some great ideas to make next year’s event a success story too!

Here at Blumilk, we pride ourselves in making sure we can find innovative and creative solutions for businesses and projects. Regardless of the purpose of your campaign, the mediums you want to use, and the objectives you want to achieve, we will always find the most appropriate solution – it’s just what we do! If you have any questions about how we can help, whether it’s for graphics for stalls or anything else, then don’t hesitate to get in touch here!