The Creative & Digital Agency

Our Approach

Blumilk has been a proud creative partner of The Alnwick Garden for years, supporting them with branding, digital innovation, and event-driven marketing. Our goal was to showcase the wonder of The Alnwick Garden while ensuring that its charitable work was also at the heart of the brand.

What We Delivered

A Digital Transformation

• We redesigned The Alnwick Garden website, creating an intuitive and visually stunning platform that enhances the visitor journey.
• We developed a microsite for partnerships, allowing The Alnwick Garden to showcase opportunities for sponsorships and collaborations.

Bringing Events to Life

• We designed branding and marketing materials for major events, including Goth Weekend, Dinosaur Month, and ‘Alnwick in Wonderland.’
• Created six bespoke limited edition illustrations for the 20th Anniversary Celebration which were sold as prints in the shop and online.
• Designed animations for a Wind in the Willows performance and illustrations for ‘Around the World in 18 Days’.

Christmas Campaigns That Sparkle

• We’ve developed multiple Christmas campaigns, including ‘All is Bright This Christmas’ and ‘Meet Me at The Alnwick Garden’, both featuring stylised graphics and strong messaging.
• Our most recent campaign, in collaboration with a media agency, invited visitors to share their magical memories of Christmas at The Garden. Selected photographs became the face of the campaign, appearing across out-of-home advertising in key locations across the North East and on social media.

Illustrating Stories That Inspire

• We designed and illustrated two children’s books, ‘The Reindeer Who Couldn’t Fly’ and ‘The Forgotten Snowman,’ both gifted by Father Christmas in grotto visits and available in the gift shop.

A Captivating TV Advert

Our team storyboarded, directed, and produced a TV advert, even featuring a member of staff and her family to bring the warmth and authenticity of The Alnwick Garden to the screen.

A Charitable Mission Behind the Magic

Behind the scenes of the picturesque water features, Poison Garden, Labyrinth, and many other wonderful experiences, there is a hard-working charity that seeks to support those in our community who need it most. Using the proceeds from The Alnwick Garden and Lilidorei, The Alnwick Garden not only maintains the site but also delivers on its charitable objectives – reducing social isolation, improving well-being, and supporting vulnerable community members.

Identified challenges in the local community include:

• Increasing young people’s employment chances
• Drugs education and helping children make positive choices
• Supporting organisations in creating mindful, sensory outdoor spaces for their beneficiaries
• Reducing isolation and increasing social networks for older people