The Creative & Digital Agency

CLIENT

Bamburgh Castle

SECTOR

Tourism

SERVICES

Branding, Website Design and Development, Design and Marketing, Campaign Development

Bamburgh Castle, a historic fortress perched on the Northumberland coastline, is one of the UK’s most iconic attractions. With a deep-rooted connection to the local community, the Castle continues to evolve while preserving its heritage. In 2019, Bamburgh Castle approached Blumilk to help redefine its brand identity, enhance visitor engagement, and ensure a seamless experience across digital and physical touchpoints.
THE CHALLENGE

Bamburgh Castle needed a refreshed brand that would reflect both its historical significance and its modern role as a vibrant, must-visit destination. The existing branding lacked consistency across signage, marketing materials, and digital platforms. Additionally, the Castle sought to improve its visitor experience by introducing a new website with online ticket sales and developing a stronger promotional strategy for weddings and seasonal events.

OUR APPROACH
  • Brand Reinvention: We guided Bamburgh Castle through an in-depth rebranding process, crafting a striking new visual identity and comprehensive brand guidelines. These guidelines ensured consistency across all visitor touchpoints, from printed materials to digital assets.
  • Enhanced On-Site Experience: We applied the new brand identity to all signage across the castle grounds, creating a more immersive and cohesive visitor experience. A new visitor leaflet and an interactive children’s activity pack were also introduced to enrich engagement for guests of all ages.
  • Digital Transformation: We designed and developed a brand-new website that not only showcased the castle’s rich history but also introduced an online ticketing system—an essential new feature to streamline visitor bookings.
  • Wedding & Events Marketing: We helped elevate Bamburgh Castle’s wedding offerings with a beautifully designed brochure, a dedicated wedding section on the website, and strategic advertising in leading wedding publications. Our creative support extended to summer event promotions, including the outdoor cinema experience, where we produced a custom movie trailer to set the scene.
  • Seasonal Campaigns: We played a key role in the Castle’s Christmas festivities, crafting dedicated campaign webpages and setting up bookable Father Christmas Grotto slots to enhance the holiday experience for families. For summer 2025, we created a campaign look and feel for Bamburgh Castle’s pirate themed summer activity – ‘Ahoy At The Castle’ which included a naming exercise, a website landing page and supporting graphics for magazines and socials.
THE IMPACT

Our work has helped Bamburgh Castle establish a cohesive, modern brand identity while maintaining its historic charm. The updated website and digital ticketing system have improved visitor accessibility, while refreshed branding and signage have enhanced the overall guest experience. Seasonal campaigns and wedding promotions have strengthened the Castle’s appeal, making it a sought-after venue for special occasions.

Beyond its role as a premier visitor attraction, Bamburgh Castle plays a vital role in the local community. The Estate actively supports local businesses, initiatives, and charities, ensuring that the Castle remains a living, breathing part of Northumberland’s cultural and social landscape. Through careful stewardship, Bamburgh continues to thrive, balancing heritage with progress for future generations to enjoy.

 

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