Celebrating 18 Years of Creativity and Leadership – Wendy’s Journey at Blumilk

At Blumilk, our success is built on the people who shape it. This year, we’re celebrating Wendy Robson, our Studio Director, as she marks an incredible 18 years with us.

From starting as a Senior Creative in 2007 to becoming a shareholder and key part of our leadership team, Wendy has played a pivotal role in shaping Blumilk’s creative direction. We sat down with her to reflect on her career, her passion for design, and why she’s stayed with Blumilk for nearly two decades.

Q&A with Wendy

Tell us a bit about your experience before joining Blumilk.

After university, I worked at IKEA in their communications department, managing store signage and supporting new store builds across the UK. From there, I moved into print design, working at a printing company where I learned the full process – from concept to print production.

I later joined a packaging agency in Northumberland before coming to Blumilk in 2007. Having worked in both large corporations and small agencies, Blumilk offered the best of both worlds – a strong team culture with the opportunity to make a real impact.

What initially attracted you to Blumilk, and what made you stay for 18 years?

The variety of work. Many designers specialise in one area – branding, packaging, or layout design – but I liked the challenge of working on something different every day.

Blumilk also has a fast-paced environment, which was a big adjustment at first. But once I settled in, I realised that the constant change kept me engaged. I never intended to stay this long, my previous roles lasted around 3–4 years, but I kept learning, growing, and taking on new challenges. There was never a point where I felt like I’d outgrown my role.

You’re now a shareholder and part of Blumilk’s leadership – how has your role evolved?

I started as a Senior Creative, but early on, I saw a gap in how studio work was scheduled and took on more responsibility in that area. Over time, I moved into a management role, mentoring junior creatives and shaping how the team worked together.

A few years ago, Colin and Adam invited me to become a shareholder, which was a really proud moment. After investing so much of my career in the company, it felt like a natural step to take ownership of the work we do.

What do you enjoy most about working with your team?

Everyone brings something different to the table, and I’ve learned a huge amount from the people I’ve worked with over the years. We all have our own skills—whether it’s branding, packaging, web design, or illustration—and we’re always sharing knowledge.

Some design environments can be competitive, but that’s never been the case at Blumilk. It genuinely feels like a team effort.

Any standout moments or favourite projects from the past 18 years?

Illustrating the children’s Christmas books for Alnwick Garden was a highlight—getting to see my work come to life in print and sold in their shop was really rewarding.

Beyond that, I’ve always enjoyed packaging projects and illustration work, as well as pitching for new business (especially when we win!).

How would you sum up Blumilk in three words?

Creative. Trusted. Intelligent.

Thank You, Wendy!

Wendy’s leadership, creativity, and dedication have played a huge role in shaping Blumilk into what it is today. Here’s to 18 years—and whatever comes next!

Want to work somewhere that values creativity and collaboration? We’re always on the lookout for new talent. Keep an eye on our Working at Blumilk or get in touch.