Driving Innovation in Education Marketing

Marketing in the education sector presents unique challenges. Schools, colleges, and training providers need to communicate their values, achievements, and offerings effectively to a diverse audience of students, parents, and stakeholders. At Blumilk, we have developed a deep understanding of this landscape, helping institutions craft narratives that drive engagement and success. From strategic rebrands to digital campaigns, our expertise in education marketing is extensive.

Scarborough College – A Bold Rebrand for a Forward-Thinking School

For over ten years, Blumilk has proudly partnered with Scarborough College, a prestigious day and boarding school renowned for its academic excellence and vibrant community. Nestled between the stunning North Yorkshire coastline and picturesque countryside, the school offers an exceptional education to both UK and international students.

Scarborough College approached us with a bold vision – to rebrand the institution in a way that retained its historic prestige while shedding outdated boarding school stereotypes. Our team crafted a modern, image-led brand identity that reflected the school’s inclusive, supportive, and forward-thinking ethos. The rebrand extended across the website, prospectus, student welcome packs, and event materials, ensuring a cohesive presence across all touchpoints.

The impact was immediate and measurable:

• A 25% increase in international enrolments at a time when many independent schools were struggling.
• A record-breaking Open Day turnout, thanks to our targeted social media campaign.
• A rise in website and social media enquiries, proving the effectiveness of our digital-first approach.

Following the success of this transformation, we are now developing an all-new website for Scarborough College, reinforcing its position as a beacon of modern education.

Access Training – Powering Skills Development in the North East

Blumilk has been a trusted marketing partner of Access Training, an award-winning training provider based in Gateshead. As part of the University of Sunderland, Access Training delivers apprenticeships and professional development programs tailored to businesses and individuals across the North East.

Our work with Access Training has spanned a variety of projects, including:

• Marketing strategy development to enhance brand positioning and engagement.
• Digital campaigns to increase apprenticeship sign-ups and drive awareness.
• The Sunderland Skills and Inclusion Programme (SSIP) campaign, which exceeded all expectations with:

Our strategic, data-driven marketing has played a key role in growing Access Training’s influence and impact across the region.

Barnardo’s – Elevating Training and Apprenticeship Opportunities

Barnardo’s, one of the UK’s most well-respected charities, has been supporting young people’s education and skills development for over 35 years. When they needed a standalone website to showcase their Employment, Training, and Skills (ETS) courses, they turned to Blumilk.

Through a structured process involving wireframing, UI/UX optimization, and collaborative training sessions, we delivered an engaging, intuitive website that makes it easy for young people to explore training opportunities. Additionally, we designed and implemented targeted digital marketing campaigns to boost apprenticeship applications across the North East, ensuring Barnardo’s continued success in empowering the next generation.

Atomix Educational Trust – A New Identity for a Collaborative Future

Formerly known as Tees Valley Collaboration Trust, Atomix Educational Trust needed a fresh brand identity that reflected its commitment to innovation and collaboration in education. Blumilk guided the trust through a comprehensive rebrand, creating a bold new visual identity and an engaging website that positions Atomix Educational Trust as a leader in multi-academy trust education. This transformation underscores our ability to help educational institutions evolve while maintaining strong core values.

Why Choose Blumilk for Education Marketing?

Education providers work in a fast-moving, competitive sector where reputation, engagement, and digital presence are critical. Our experience across schools, training providers, charities, and multi-academy trusts gives us insights into what works.

At Blumilk, we combine creativity with strategy to:

• Build strong, modern brand identities that resonate with students, parents, and stakeholders.
• Design high-performing websites that improve user experience and increase enquiries.
• Craft targeted marketing campaigns that drive measurable growth and engagement.
• Develop compelling prospectuses and event materials that showcase the best of each institution.

From independent schools like Scarborough College to national charities like Barnardo’s, our results speak for themselves. If you’re looking for a trusted partner to elevate your education brand, Blumilk is here to help.

Ready to transform your education marketing? Let’s talk. Contact Us