Arrange a Meeting
On-Page SEO

On-Page SEO

Optimising Your Website for Search Engines

On-page SEO has a direct impact on search engine rankings. Let’s look in more depth and find various ways to optimise your website to improve visibility. 

What is On-Page SEO and Why is it Important?


On-page search engine optimisation (SEO) is the process of optimising web pages so they rank higher in search engines, therefore attracting more relevant traffic. It focuses on content and HTML source code. In this blog, we’ll take a look at key components of on-page SEO, giving you tips and advice on how your businesses can leverage them to stay competitive.

Want to learn more about The Fundamentals of SEO? Click here to read our earlier blog to learn more.

 

The Importance of Keyword Research for On-Page SEO


Keyword research is the foundation of SEO writing and a key initial step in your strategy. It helps you understand the language and search queries your audience uses online. 

Keyword research identifies the terms people are searching for, enabling copywriters to choose the most relevant phrases for their content. Using these keywords helps connect with your audience and makes it easier for search engines to categorise your content and rank it on search results pages.

 

Best practices for keyword research:

 

  • Use long-tail keywords for more specific search intent and lower competition
  • Check out your competitors and find out what keywords are driving their traffic
  • Use keyword research tools to discover relevant keywords:Google Keyword Planner – A great tool for conducting keyword research. It provides data on search volume, competition level, and keyword trends over time. Using a tool like this allows you to narrow down and decide on the keywords you want to use in your content.
    SEMrushThis platform offers many types of keyword research, including using AI to drive your SEO and PPC strategies and reviewing keyword variations.
    Ahrefs and Moz both offer comprehensive features for discovering relevant keywords and analysing competition.

Optimising Meta Tags, Titles, and Descriptions: Best Practices for HTML Elements


Meta tags, such as titles and descriptions, are vital HTML elements that communicate with search engines and users about your content. When optimised effectively, these elements can influence click-through rates (CTR) and search engine rankings. Let’s explore how to make the most of these essential elements.

 

Title Tags

Title tags are one of the most critical on-page SEO factors. They serve as the clickable headline in search engine results and provide the first impression of your content. Here are some best practices:

  • Keep it concise: Aim for 50-60 characters to ensure the full title shows on search engine results pages (SERPs).
  • Include target keywords: Place primary keywords near the beginning of the title for better visibility.
  • Make it compelling: Use action words or numbers, such as “Top 10 Tips” or “Ultimate Guide,” to entice clicks.
  • Avoid duplication: Ensure each page has a unique title tag to avoid confusing search engines and users.

Meta Descriptions

While meta descriptions don’t directly influence search engine rankings, they significantly impact click-through rates by providing users with a concise summary of the page content. A compelling meta description can entice users to click on your link over others. 

Meta descriptions provide a summary of your page content. While they don’t directly impact rankings, a well-written meta description can boost CTRs. Follow these guidelines:

  • Be descriptive and concise: Aim for 150-160 characters to avoid truncation.
  • Incorporate keywords naturally: Include your primary keywords to align with user queries.
  • Focus on user intent: Address what users will gain by clicking through to your page.
  • Include a call-to-action (CTA): Encourage users to act, e.g., “Learn more,” “Discover now,” or “Find out how.”

Header Tags (H1, H2, H3, etc.)

Header tags structure your content and make it easier for search engines and users to navigate. Not only do they structure content for readability but also help search engines understand the hierarchy and relevance of the content. Proper use of header tags can improve SEO by highlighting key topics and subtopics within your content. 

Here’s how to optimise them:

  • Use only one H1 tag per page: This tag should reflect the page’s main topic and include your primary keyword.
  • Incorporate subheadings (H2, H3): Break content into logical sections with descriptive subheadings that use secondary or related keywords.
  • Maintain a logical hierarchy: Ensure the structure flows naturally, helping users and search engines understand your content.
  • Keep headers concise and informative: Avoid keyword stuffing and focus on clarity.

Additional Tips for Content Optimisation

 

  1. Engaging Content: Create engaging, informative, and keyword-rich content without sounding robotic. This will keep users on your page longer and reduce bounce rates.
  2. Internal Linking: Strategically link to other pages within your site to improve navigation and pass link equity. Use descriptive anchor text to help search engines understand the context of the linked page.
  3. Alt Text for Images: Including descriptive alt text for images improves accessibility and provides search engines with contextual information about the image content, which can aid in ranking for relevant searches. 
  4. Mobile Optimisation: Responsive design and mobile optimisation are critical components of on-page SEO that enhance user experience and can positively impact search rankings.


By optimising meta tags, titles, and descriptions while paying attention to content quality and internal linking, you can enhance your site’s visibility, improve user experience, and drive more organic traffic.

If you’d like some dedicated support with your SEO strategy, we’d love to help. Our team of specialists are here to help your business shine bright at the top of search results, driving more traffic to your site. 

 

Contact our friendly team today to find out how we can help.