Yorkshire Water – Smart Meter Campaign
We were recently commissioned by Yorkshire Water to create an engaging awareness campaign for the smart meter rollout across the Sheffield area.
Working within Yorkshire Water’s brand guidelines and image style, we developed a relatable campaign that highlighted everyday water usage in the home. Featuring authentic imagery, engaging videos, and real-life colleagues out in the field, the campaign clearly communicated the benefits of smart water meters and prepared customers for the upcoming installations.
Blumilk’s in-house studio brought the campaign to life across multiple formats, including large-scale assets, TV, and radio. We wrote the script, sourced the voiceover artist, and oversaw production of both TV and radio adverts, ensuring a seamless and high-quality output.
Working in partnership with our media agency, the media plan for the campaign strategically reached targeted postcodes using:
- Out-of-home (OOH) placements, such as kiosks in community hotspots and large roadside billboards in high-traffic areas.
- Digital advertising, including a targeted TV advert on ITVx, Channel 4 streaming, and Sky VOD. This ran over the festive season, capturing families gathered for Christmas programming. We also leveraged ITV’s innovative ‘pause ads,’ which display when viewers pause their TV.
- Social media coverage on Facebook and YouTube, designed to maximise visibility and engagement.
The campaign’s performance has been strong so far, with 445,577 impressions on Facebook and 63,903 video views on YouTube in the first two weeks alone and will only keep rising. Running through the Christmas period and into January, the campaign is already achieving great reach and awareness.
