To rebrand Western Power Distribution‘s to strongly position the company against competitors but more importantly so it truly reflected who WPD now are against their vision, customer service and future customer commitments.
WPD had developed greatly as a company and, in summary, Blumilk took them through a rebrand to ensure their brand not only reflected who they are now but also their future goals.
In addition to the external focus of their brand, internally it was to ensure consistency across all pockets of the business and employee awareness of the brand development purpose, while strongly positioning the communications department as the brand guardians and leader for everything WPD brand.
Across A 4 month period, we worked with multiple departments and:
What others say…
External Affairs Manager, said “I’m very impressed with you guys and thank you for doing such a great job and quick turn around.”
Corporate Communications Officer, said “Huge thank you for your patience as we bring this great new brand to life. You’ve all been amazing!”
Read about other work we’ve completed with Western Power Distribution here.