Northern Powergrid needed to consider and develop a coordinated approach to their internal communications. Employees were faced with a range of information products issued over the years that presented information with several different ‘looks and feels’ which brought confusion and disengagement.
Blumilk was to create an internal engagement campaign which communicated a serious message relating to cyber security and was guaranteed high levels of engagement to ensure the message had been received.
A series of workshops were carried out with their internal communications team to establish an understanding of internal status, position and overall objectives of the team and communication, while leading the output to establish a strategic direction and purpose. The workshops also ensured the campaign:
The employee reach to support high levels of engagement included digital communications, desk drop to all sta members, posters at key sites throughout the company, banners and impactful graphics in reception area of all depots.