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Following our re-brand journey with Western Power Distribution, we were to create a campaign identity and message that resonated with all audiences to increase the overall awareness, who Western Power Distribution are and what they do, and positive brand perception of the business.
A number of strategic concepts were developed, with creative campaign identity and message proposals, of which chosen concept was the strongest visually and really showcased their refreshed brand and who they are. This was developed across all campaign collateral and communication channels to deliver an amazing campaign.
The campaign included:
