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Customer Engagement Animation

Bill Value Animation

Stakeholder Communication
The Goals

Blumilk have worked with Affinity Water since 2019 and we have partnered on many projects. Recently, we’ve been working with them on a customer engagement campaign to educate stakeholders on the fact that bills were increasing for the first time in multiple years but that there was support available to those who will find the increase particularly challenging.

The problems needing to be overcome included:

  • Perception of value
  • Difficulty understanding a bill
  • How to obtain financial support
The Journey

Working with team at Affinity Water, it was decided the customer engagement campaign should be in the form of a animation that could be promoted across social media to reach all customers, as well as being featured on the webpage that customers were directed to from their bill increase letter. The animation would feature a voiceover, subtitles and also be translated into multiple languages to ensure it was easy to understand for everyone.

With this being a delicate subject, we sourced a voiceover artist that had an approachable, friendly tone and created a look for the animation that would resonate with customers.

The look and feel of the campaign were also amended to be suitable for several press ads, financial support leaflets and the webpage.

Stakeholder Engagement Animation
Bill Value Animation
The Response

Overall, Affinity Water were delighted with the animation and the process; having only recently been launched, we are still awaiting results of the campaign and will update accordingly as soon as we know more.

You can watch the animation here.

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