The Creative & Digital Agency

Our Role

Always-On Support

We provide day-to-day design and content support, from flyers and infographics to programme brochures, training resources, digital templates, and signage. Our close working relationship means we’re able to respond quickly, flexibly, and strategically to whatever the Foundation needs.

Social for Social Good

We create eye-catching social media assets that help the Foundation share real stories, key stats, and positive community impact. Whether it’s celebrating Little Magpies sessions, sharing fundraising totals, or marking events like Ramadan, we help bring the charity’s inclusive spirit to life online.

Big Impact, Big Moments

We support headline events such as the Newcastle United Foundation Celebration Dinner, creating invitations, backdrops, table pieces and branded materials to elevate the evening and boost fundraising efforts.

Transforming Spaces

Blumilk designed large-scale wall graphics and installations at NUCASTLE, the Foundation’s community hub. With a bold, illustrative style, the designs celebrate local stories and showcase the many ways the charity changes lives.

Always In Sync

As a charity, the Foundation operates with care and purpose. We match their energy, working transparently and collaboratively, and making sure their creative hours go as far as possible. That means working smarter, thinking proactively, and never losing sight of the social good that sits at the heart of everything they do.

Our Approach

Blumilk has worked with The Alnwick Garden since 2019, and when they asked us to support the launch of Lilidorei, we couldn’t have been more excited. Our goal was to create a campaign that reflected the village’s magic, mystery, and wonder – one that would engage children and families while building anticipation for the launch.

What We Delivered

A Spectacular Launch Campaign

• We developed the ‘What’s Your Story?’ concept, encouraging children to craft their own adventures within Lilidorei, guided by storytellers.
• We designed and produced membership and founder cards, giving early supporters an exclusive way to engage with the village.
• Working with CGI concept images of Lilidorei, we crafted motion graphic animations to tease the playground’s arrival, building excitement across social media.
• Our team created a mini brand guidelines document to ensure a consistent visual identity across all launch materials.
• We developed social graphics and supporting content to build anticipation leading up to the grand opening.

Bringing the Magic to the Screen

• We produced a TV and cinema advert, seamlessly combining limited real-world footage from the construction stage with animation to tell the Lilidorei story and inspire excitement.
• We crafted a bespoke motion graphics animation for the VIP press launch, ensuring a visually captivating experience for the media and key stakeholders.

A Digital Home for Lilidorei

• We designed and built the Lilidorei website (www.lilidoreialnwick.co.uk), providing an engaging and informative platform for visitors to learn about the village, book tickets, and immerse themselves in the world of Lilidorei before they even arrived.

Festive Fun for Lilidorei’s First Christmas

• Lilidorei adores Christmas, and we brought its festive spirit to life with a North East-wide out-of-home (OOH) campaign for its first-ever Christmas season, spreading seasonal joy and attracting families to celebrate in the village.

Enhancing the Visitor Experience

• We illustrated and designed a bespoke activity leaflet given to every child upon entry. This included a hand-drawn map of the village, essential visitor information, and interactive activities such as colouring pages to extend the storytelling experience.

We illustrated all of the clan houses, ensuring a consistent and engaging brand presence across all marketing and promotional materials.

A Charitable Mission Behind the Magic

Lilidorei is more than just a play village – it’s part of a greater mission. Behind the scenes of the wonderful experiences you’ll have here, there is a hard-working charity that seeks to support those in our community who need it most; The Alnwick Garden Trust. The proceeds from The Alnwick Garden and Lilidorei are used to support the most vulnerable community members and enable disadvantaged children to enjoy the magic.

Our Approach

Blumilk has been a proud creative partner of The Alnwick Garden for years, supporting them with branding, digital innovation, and event-driven marketing. Our goal was to showcase the wonder of The Alnwick Garden while ensuring that its charitable work was also at the heart of the brand.

What We Delivered

A Digital Transformation

• We redesigned The Alnwick Garden website, creating an intuitive and visually stunning platform that enhances the visitor journey.
• We developed a microsite for partnerships, allowing The Alnwick Garden to showcase opportunities for sponsorships and collaborations.

Bringing Events to Life

• We designed branding and marketing materials for major events, including Goth Weekend, Dinosaur Month, and ‘Alnwick in Wonderland.’
• Created six bespoke limited edition illustrations for the 20th Anniversary Celebration which were sold as prints in the shop and online.
• Designed animations for a Wind in the Willows performance and illustrations for ‘Around the World in 18 Days’.

Christmas Campaigns That Sparkle

• We’ve developed multiple Christmas campaigns, including ‘All is Bright This Christmas’ and ‘Meet Me at The Alnwick Garden’, both featuring stylised graphics and strong messaging.
• Our most recent campaign, in collaboration with a media agency, invited visitors to share their magical memories of Christmas at The Garden. Selected photographs became the face of the campaign, appearing across out-of-home advertising in key locations across the North East and on social media.

Illustrating Stories That Inspire

• We designed and illustrated two children’s books, ‘The Reindeer Who Couldn’t Fly’ and ‘The Forgotten Snowman,’ both gifted by Father Christmas in grotto visits and available in the gift shop.

A Captivating TV Advert

Our team storyboarded, directed, and produced a TV advert, even featuring a member of staff and her family to bring the warmth and authenticity of The Alnwick Garden to the screen.

A Charitable Mission Behind the Magic

Behind the scenes of the picturesque water features, Poison Garden, Labyrinth, and many other wonderful experiences, there is a hard-working charity that seeks to support those in our community who need it most. Using the proceeds from The Alnwick Garden and Lilidorei, The Alnwick Garden not only maintains the site but also delivers on its charitable objectives – reducing social isolation, improving well-being, and supporting vulnerable community members.

Identified challenges in the local community include:

• Increasing young people’s employment chances
• Drugs education and helping children make positive choices
• Supporting organisations in creating mindful, sensory outdoor spaces for their beneficiaries
• Reducing isolation and increasing social networks for older people

The Challenge

The Council’s existing brand carried heritage weight, but in practice, usage varied across departments, assets, and public-facing communications. This made it difficult to maintain visual consistency and impact, especially across such a large and diverse range of materials. The Council needed a refreshed and refined identity that felt modern and functional without losing its authority or regional roots. Clarity, usability, and brand governance were key.

Our Approach

Respectful RefinementBlumilk delivered a subtle but effective evolution of the brand. The work involved redrawing the logotype, refining colour palettes, and defining new rules for hierarchy and layout. This ensured the identity retained its recognisable character while functioning better in digital and print formats.

Comprehensive Brand GuidelinesWe created a robust, practical brand guidelines document, built with the day-to-day needs of council teams in mind. Clear specifications were included for typography, logo usage, colour contrasts, signage applications, uniforms, vehicle livery, and digital presentation.

Practical Roll-OutThe updated brand was applied across a wide range of real-world assets including uniforms, van graphics, signage, stationery, and council literature. We also worked on digital and social media-ready templates to ensure staff across departments could deliver consistent, on-brand messaging.

Bringing the Brand to LifeAlongside brand application, Blumilk provided creative support to show how the refreshed identity could work in context, from mobile website screens to timber signage in public buildings. The result was a toolkit that helped the Council present a more united, professional, and welcoming front to the public.