Social Message Wins First Prize

Social Message Wins First Prize

February 9, 2018

The great work by the teams at Northern Railways and Blumilk has been given UK national recognition yet again.

This time it’s the top award at Communicate’s Corporate Content Awards. The prestigious Victory Services Club, London was the venue, the award – The Best Use of Content in A Social Context for the Buy Before You Board Campaign commissioned by Arriva Rail (North) and created by the content, creative and digital teams at Blumilk.

This is the third UK national award received by the Northern Railways and Blumilk teams. During 2017 the Buy Before You Board campaign, which delivered commercial success above and beyond the revenue targets set by the railway company corporate finance team, won four awards. These included the accolade that is The Best Integrated Marketing and Communication Campaign, UK, 2017, the Drum Moma Awards, digi Awards and Digital Impact Awards.

The latest Corporate Content Award ceremony also saw Northern and Blumilk being tipped to the post by the Church of England, no less, for the Best Use of Digital ahead of campaigns developed for other global brands including Jaguar Land Rover, Rolls Royce and Saxoprint.

“The Northern Campaign was a really exciting project for our creative and digital teams plus our content generating planners,” says a proud Blumilk Head of Design, Wendy Robson.

“We’ve been blown away by the recognition given to the Buy Before You Board campaign. Four first prizes and two second place finishes in the face of really big time global brands proves to us how good we are.”


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