Sintons Law –  A Story of Successful Branding

Sintons Law – A Story of Successful Branding

February 2, 2017

With 2016 under our belt, Blumilk continue to grow and build on our relationship with highly respected North East Law Firm, Sintons Law into 2017, with some exciting projects on the horizon.

Sintons Law are a full service law firm based in the North East of England who continue to flourish with success after success to further enhance their national reputation. Established in 1896, they serve clients throughout the UK and, with 220 employees including 30 partners and over 100 lawyers, are one of the biggest law firms in the region.

It’s Sintons people that make Sintons unique. They play a huge part in maintaining their distinctive culture and Blumilk are proud to be a part of. As one of the first law firms in the North East to receive the Investors In People status, they provide a working environment geared totally towards providing first class levels of client service. It has been the job of Blumilk over the years to enhance this through creative services.

Blumilk began the relationship with Sintons 6 years ago, with the challenge of initiating a culture change and modernisation of a 200 year old business through a branding review. Working with the firm’s marketing team we clarified the business offerings and began to initiate a stir in the marketplace.

As a part of this we actioned extensive consultation, strategy development and senior management meetings. Working in close partnership with Sintons, Blumilk consider the successes over the years as a 5% increase in regional marketshare and a 19% increase in the first 12 months of the new brand roll out.

Our relationship has gone from strength to strength, having designed and produced everything from signage and event invites to the development of the firm’s website and service collateral. Sintons has recently gained the Lexcel accreditation, becoming one of few law firms to secure it the first time of being assessed.

We look forward to the coming year and working closely with Sintons to continue to grow the business and deploy further unique creative solutions to the team.

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