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Digital Marketing: Northern Powergrid Advertising Campaign

Digital Marketing: Northern Powergrid Advertising Campaign

NORTHERN POWERGRID SUPPORTS 105 LAUNCH WITH DIGITAL MARKETING CAMPAIGN

Northern Powergrid has worked with Blumilk to design and deliver a social media and display advertising campaign which supports the national launch of 105 – the new, easy-to-remember phone number to report a power cut or electricity network safety issue.

Launched this week, the electricity network operator’s regional campaign includes 105 – a free service for people in England, Scotland and Wales and first for the UK’s energy industry.  It also showcases how Northern Powergrid gives its customers across the North East, Yorkshire and Northern Lincolnshire the power to choose how to get information and advice during a power cut.

This is one of a series of digital marketing campaigns that Blumilk has created for Northern Powergrid this year. We have used our skills in illustration and character development alongside our digital marketing expertise to create an awareness campaign that enables Northern Powergrid to promote its own identity and range of online power cut reporting services whilst actively supporting the wider national ‘105’ awareness campaign.

Joanne Kerrigan, External Communications Manager at Northern Powergrid, said:

“We want to reach out to our customers and show we are there for them and the people to contact us if they have a power cut. The launch of 105 complements our online power cut map and 24-hour social media support and this campaign helps bring together all these element so our customers have the knowledge and information at their fingertips should they need us in the future.”

 For more about digital marketing services call Blumilk on 0191 232 4401 or email kim@blumilk.com