The Next Digital Generation

The Next Digital Generation

September 14, 2017

Here and Now

The pace of change is not slowing down

The release of Apple’s new iPhone at the beginning of November plus their new Apple Watch Series 3 and 4K Apple TV confirms the rapidly changing face of digital communications shows no sign of slowing down.

“It presents interesting challenges and real opportunities for most of our clients,” says Mark Thomson, Blumilk’s Head of Digital. “We deal with these in our digital consultancy services and work with clients to build them into web and social media strategies we develop to meet their business development plans. After all, over 50% of all web access in the UK is on mobile devices like iPhones and tablets.”

Reaching out to customers in new engaging ways

The new Apple products and those their competitors have on the stocks, open the potential for businesses for example to use iPhones for Augmented Reality (AR) and Artificial Intelligence (AI) applications. And the opportunity to reach out to customers in new places and enhanced, engaging ways.

“We find some of our clients are bit reluctant to take the idea of AR or AI and see their potential business use,” says Mark. “They are becoming common place, particularly but not exclusively for the millennials.”

Websites were once a novelty

“I recall when websites were first introduced, similar issues were raised then. Now everyone has a site; good, bad or indifferent,” adds Mark.

However reluctant we all are to change, it is essential we stay relevant to a changing world. Apple’s new product range could be seen as yet another consumer gimmick in the run up to yet another Christmas.

Today’s leading edge, tomorrow’s common place

At Blumilk however, we believe the huge investment Apple and its competitors are making in technological developments are part and parcel of a period of continuous change. Businesses of all sorts need to be in touch with this change. This year’s leading-edge products and processes will become tomorrow’s common place.

For more on how we can keep you up to speed and to talk through how your business can exploit the changes get in touch with Mark – mark@blumilk.com.


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