Northern Alongside Blumilk Announced as Finalist in The Drum MOMA Awards
April 20, 2017
Blumilk Shortlisted Alongside Client Northern For The Drum MOMA Awards
We are over the moon to announce that alongside our clients Northern, we have been shortlisted for Integrated Media Strategy/Campaign of the Year at The Drum MOMA Awards.
Blumilk have worked closely with Northern in delivering the integrated campaign and interactive customer experience, with over 400 stations involved. Social media channels and on train messaging engaged both external customers and communicated internally with Northern staff.
The campaign kicked off in late October and ran over the following months. The campaign’s ‘Queue Jumper’ message helped raise awareness of the need to buy a ticket before customers travel. The development and nationwide deployment of a ‘Queue Jumper’ interactive game using illustrated characters is one of several customer experience tools Blumilk created for Northern to drive the campaign.
The Drum said “It was a record breaking year for entries and the judging panel were extremely impressed with the number and calibre of submissions.”
Chair of the judges Milton Elias, head of mobile and video at News UK went on to say: ‘The work has been impressive and proved that mobile can be the core driver to sales’
Lauren Hindhaugh, Head of Client Management commented
“The Communications team at Northern are very dynamic. They realise to make a proper impact, you have to do something different. The ‘Buy Before You Board’ campaign is testament to Northern’s commitment to engage across all platforms, including mobile.”
Competition in the category includes work for Jet2.com, Starbucks and Very.co.uk. The ‘Queue Jumper’ game link is live again, and you can play it here.
“The Marketing on Mobile Awards return to celebrate the campaigns, brands and agencies at the forefront of the mobile industry.
As one of the most engaging marketing platforms, mobile is constantly evolving to meet consumer demand for content, with that campaigns are ever evolving and breaking the mould. We think this deserves some recognition. We want to celebrate the brands and agencies delivering the best campaigns and strategies that are leading the way in mobile.”
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