Branding & Design
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July 13, 2016
Dupont Teijin Films’ roots started in polyester film development and manufacturing which stretches back over 50 years. They have a track record of innovation and a wealth of experience in the industry. For starters, at least one person in four in the world carries a DTF product – Chinese ID cards are coated in their film.
We have worked with Dupont Teijin Films for over 5 years and they came to us looking for a visual solution that would; engage viewers, inform audiences and also present the organisation with their three core values in mind;
The video was given the green light and we started to plan the look and feel of the video. We followed our staged approach to ensure that the brief was met and where possible, expectations exceeded;
It was important to show Dupont Teijin Films as the market leader whilst appealing to its international audience. With Dupont Teijin Films having a global audience, we decided to overcome the language barrier by not having a voiceover but by using dynamic shots with captions adding further information.
To support the premiere of the video, we set about creating supporting literature for the customer event in the shape of printed foamex boards, posters and pull-up banners.
Dupont Teijin Films will now not only use the video at customer events but also at exhibitions and as an introduction for new starters.
To learn about the benefits of corporate videos or any other creative solutions to business problems, call Chris Brock, on our Business Development team – 0191 232 4401.
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