Blumilk & Northern Railways beat Starbucks and Jet2 to Win Best Integrated Media Strategy & Campaign at The Drum Marketing on Mobile Awards

May 12, 2017

Blumilk Win Best Integrated Media Strategy & Campaign at The Drum Marketing on Mobile Awards with Client Arriva Rail Northern

Blumilk have been awarded Best Integrated Media Strategy & Campaign at The Drum Marketing on Mobile Awards held at The Emirates Stadium London on 11th May 2017.

The award won alongside Arriva Rail Northern (Northern Railways), was for an integrated campaign we built on a foundation of gamification and social media marketing to target the audience most likely to make the swap to buying their tickets via the app.

Shortlisted for the award was campaigns by Starbucks, Jet2.com, Very.co.uk and Addison Lee. The agencies behind the campaigns included Manning Gottlieb OMD who are ranked No.1 Media Agency in Europe by WARC 100 and MEC the fifth largest media agency network in the world.

Colin Robertson, MD at Blumilk said “It’s a great triumph for the team. For us to be winners alongside the likes of M&C Saatchi and Manning Gottlieb OMD, it really does show the calibre of Blumilk right now.”

The judges were made up of 20 industry leaders including Marco Bertozzi who is VP Europe at Spotify, Bill Sullivan the European Marketing Leader at IBM, Nick Buckley the Group Director of Digital of L’Oréal and Kate Cuthbertson, Head of Engagement at first direct.

The judges commented “The work achieved a strong business performance against the campaign objectives on a modest budget. Clever campaign that is a worthy winner and a unanimous choice from the judges”

Northern plays a vital role in the north of England by connecting tens of thousands of people to work, leisure, education and more every day.

Arriva Rail North Limited, became the new rail operator for Northern on 1 April 2016, marking the start of a nine-year franchise that will transform travel through a £1billion investment in the largest rail network outside London.

The Drum Marketing on Mobile Awards (MOMAs) is brought to you by The Drum, the organisers of the successful and renowned Dadis and Social Buzz Awards. The MOMAs continue to identify the great work being produced on mobile and will reward those who are delivering effective strategies and campaigns.

To find out more about the winning campaign click here.


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