Branding & Design
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October 23, 2017
This digital ‘oscar’ was for work done with Arriva Rail North on a campaign to promote the company’s ticketing app. It saw downloads increase by 400% in a matter of weeks. It also saw a consequential increase in ‘buy before you board’ ticket revenue for the company.
The Digital Impact Awards sets the industry-wide benchmark in digital stakeholder engagement. The event honours the best corporate digital communications work in Europe.
Arriva North and Blumilk took two awards in the face of some big hitter competition (Best Digital Communication as part of an Integrated Campaign followed by the highly sought after Digital Campaign of the Year). Competition included Adidas, Gatwick Airport, Virgin Active, Tesco, The Royal College of London, Unilever, Durex and Waterstones.
Not only were Arriva rightly happy with the recognition given to their campaign and the business objectives they achieved, so were the creative team back at Blumilk.
“It’s a great feeling to have great work recognised like this,” says George Robertson, Operations Director at Blumilk, “It’s also fantastic that our creative and project management guys get the recognition they deserve for the work they do, day in day out. The competition on this occasion was particular severe and we came tops. We’re over the moon!”
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