Blumilk Continues Successful Relationship with SMG Europe

April 19, 2017

Blumilk Continues Successful Relationship with SMG Europe

Blumilk first began working with SMG Europe in 2007. Over the past 10 years, we have gone on to work with all of SMG’s venues in the North East including The Metro Radio Arena, The Tyne Theatre and PLAYHOUSE Whitley Bay.

Fast forward to 2017, and we are still going strong, most recently providing the PLAYHOUSE Whitley Bay with its latest showguide being sent to print.

Blumilk have further strengthened ties with SMG Europe by commencing a major branding project with one of the company’s other venues in the North East – Metro Radio Arena, Newcastle.

As the recognised global industry leader, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. Founded in 1977, SMG celebrates its 40th anniversary, providing management services to 233 public assembly facilities including convention and exhibition centres, arenas and stadiums.

The re-furbished PLAYHOUSE Whitley Bay is a superb £8.5m entertainment facility serving the people of North Tyneside and beyond. This ‘state of the art’ venue is the flagship of a major re-generation project, breathing new life into this famous coastal resort.

Having opened in September 2009, it boasts an elegant new glass foyer, front of house facilities, box office and bar facilities; in addition, it also features a redesigned auditorium, new company room and chorus rooms.

The transformation of the venue, situated on Marine Avenue, is a key part of North Tyneside Council’s £64million regeneration programme for Whitley Bay. It has also become an integral part of the local community programme, regularly playing host to productions from local artistic and drama groups.

Chris Brock, Head of Business Development at Blumilk, commented –

“We are excited to see what the future holds with SMG Europe. The team we are working with are very ambitious and our new branding project with the Metro Radio Arena is a great job to win.”

Stay tuned for further news regarding SMG Europe or join the Blumilk mailing list for updates and news articles.


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