Why does our brand always look different?
Why do competitors brands look better than ours?
I wish we had more central control of our brand.
The logo is the only brand asset.
Brand guidelines are not followed by designers internally.
Everyone in the business produces things that look different.
There is no unique or consistent brand style.
Brand guidelines are not followed by designers externally.
The brand doesn’t look as polished or consistent as competitors.
There is a lack of confidence in the brand.
The brand doesn’t reflect business growth plans or ambitions.
An initial discovery meeting with you and your team to get to know you and understand how your brand is currently managed as well as the aspirations for the brand.
Brand Review Session
A series of facilitated workshops with the Blumilk design team to review all existing brand collateral from online to offline resources and everything in between.
Findings and Suggestions Presentation
We’ll use our findings and come back to you with a plan to outline the best approach for you and bring consistency to the brand.
Brand Management Proposition
We will create you a unique Brand Management solution, look and feel (internal and external) that will help safeguard your businesses brand, ensuring consistent use. This could include updated brand style and assets, creation of or updates to brand guidelines or the production of brand templates and collateral.
Asset and Collateral Creation
Based on the brand management proposition suggestions, we will create all of the assets you require for enhancing your brand and ensuring consistency.
We will discuss and show you our Brandkeeper software solution that will transform how you police and manage your new consistent brand for the future.
Even when a your project is finished, we are on hand to help and support as an extension of your team; a long term partner to ensure your brand stays perfect.
I wish I had more pairs of hands.
Why can’t our designers produce good creative quickly?
I wish our freelancer was always there when we need them.
I wish we had a team of designers to call on.
There is no time to produce what the business needs.
There is not much budget.
There is a lack of new fresh and creative ideas.
Creative design always looks inconsistent.
No designers on hand to help the marketing team.
Current external design agencies are expensive and don’t deliver on time.
The freelancer has too much work and can’t hit the deadline.
An initial discovery meeting with you and your team to understand your pressures and see how we can help to alleviate them.
Quote for single job or retainer for multiple
Dependant on requirements, we will provide a quote for a single piece of design work which you need help with or retainer/payment plan options for multiple requirements.
Job/s worked on
Our client, design, digital, animation and illustration teams will complete your job and exceed expectations.
Supply of completed job
On completion we will supply you all your required elements in an electronic format so you can re-use. We can even help you source print suppliers or media buying solutions.
Even when a specific project is finished, we are on hand to help and support as an extension of your team; a long term partner to ensure you can manage workload pressures.
I wish my business generated more revenue.
Why do competitors have a greater share of the market?
Is our offer appealing to our audience?
The business doesn’t generate enough revenue to grow.
Help is needed to diversify or sell the business.
Shareholders would like more profit.
You aren’t at the top of the market place.
It’s a struggle to find new customers.
There is lack of awareness of the business.
Regulatory/government compliance is needed to safeguard funding.
An initial discovery meeting with you and your team to get to know you as a business and understand what you are trying to achieve.
Competitor Research and Market Place Analysis
We will undertake a detailed research phase to analyse your competitors and dig deep into the market place, drawing on our existing industry knowledge.
Findings/Suggestions Presentation and Project Commissioning
We’ll use our findings and come back to you with a plan to outline the best approach for you. If you like what you see we’ll draw up the formal paperwork.
Strategic Plan and Sales Strategy
Once we have outlined our initial findings, we’ll turn this into a road map, strategy and sales/marketing plan to implement in order to best increase revenue within your business.
Develop the Strategy Outcome and Required Collateral
The specific outcomes and suggestions will be based on the strategy we develop with you. This could be coming up with a new look for one of your product ranges, creating a campaign to attract a new audience or simply tapping into communications channels that you have never tried before.
Launch and Review
This is the final phase where we help you launch your new sales and marketing strategy to the world, constantly analysing and reviewing the success of the developed solution.
I wish people knew how good our business is.
Why do some people think negatively about us?
Why do our competitors have more customers and more profit?
The sales team struggle to hit targets.
Potential employees choose to look elsewhere.
The shareholders question the growth of the business.
There are very few inbound sales enquiries.
It’s a struggle to win tenders and pitches.
There is no business growth.
Competitors don’t look at your business as a threat.
An initial discovery meeting with you and your team to get to know you as a business and understand the challenges you’re faced with.
Internal and External Workshops
A series of facilitated workshops with internal departments and external customers/stakeholders to build up a big picture of your business reputation and perception in the market place.
Market Place Analysis and Surveys
The collection of data and analysis based on customer and employee surveys to determine current business reputation and perception. This data will be used as a benchmark for measuring the success of the project.
Findings and Suggestions Presentation
We’ll use our findings and come back to you with a plan to outline the best approach for you.
Brand Awareness and Perception Campaign Plan
Once we have outlined our initial findings, we’ll turn this into a road map, strategy and communications plan to launch a campaign aimed at improving business reputation and perception.
Develop the Campaign Look/Message
We will work with you to develop your unique campaign, based on the plan, that sets you apart from the rest. Who you are, what you do, what is the thing that makes you different and the best company in your market place?
We will create any collateral required as part of the campaign. This can be anything from social media advertising, TV and radio, OOH advertising, digital footprint or traditional literature.
Launch and Review
This is the final phase where we help you launch your campaign to the world, constantly analysing and reviewing the success as we go.