Branding & Design
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November 7, 2019
The online world is getting louder and increasingly more difficult to be heard. It can be argued that for the most part, this is down to the sheer amount of video content that is being produced. If you’re not currently producing video to promote your product/services, you’re already being left behind.
If so many companies are producing video, why would you want to?
Quite simply, customers prefer to be communicated to this way. 96% of customers in a public survey said that they use video to learn more about a product or service and 79% have been convinced to purchase a product or service via video content. Video lends itself well to the delivery of information in a quick, punchy and engaging manner…if you get it right.
There has been a steady rise over the last five years in terms of companies adopting video content, which has risen from 67% in 2016 to 87% in 2019. These statistics are only expected to continue to rise as we enter 2020 and beyond. The reality is that if you are not embracing video then most likely your competition already is.
Video production has become much more cost effective in recent years, allowing companies to engage with customers in more innovative ways.
Producing videos is not limited to getting someone to present in front of a camera and editing it to within an inch of its life. Animation and motion graphics are on the rise due to the speed of turn around and the proven positive response from customers. Don’t just take our word for it, is has been shown that customers retain 95% more information in a video compared to text. Customers also share video 1200% more video than static text and imagery combined, leading to an 300% increase in ROI in comparison to the previously mentioned options.
In the last year alone, we have seen a huge increase in the amount of request for our video and animation services. They don’t necessarily have to be full-blown epics, with clients often opting for short and snappy motion graphics or quick engagement videos. These always gain real traction for our clients and are always enjoyable to work on for our design team.
How can you make sure that your video is going to hit the mark? Here’s a few quick tips to get you started…
The tone and style of your video is very important, you need to know what your target market is likely to respond to well and what will engage them the most.
The purpose of the video is to convey your point as quickly and succinctly as possible. Say what you need to say. Why are you making a video? Does the finished idea get the point across?
Research has recently shown that promotional content for social media should not be longer that two minutes in length, any longer than this and you risk losing their attention. This can vary from platform to platform – Facebook recommends that you keep the length to under a minute, Twitter suggests 30 seconds and for LinkedIn 60 seconds.
In our opinion, depending on the service or product that you’re offering, try and keep your content under 45 seconds. If your audience is not engaged by then, it will be difficult to engage them at all. Your call to action should be clear and provide a clear next step for after watching the content.
If you’re sold on the idea of having a new video for your business, or want to chat through the options, give us a call or drop us a line 0191 249 8384 or firstname.lastname@example.org
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