Findus: A Story of Package Design, World Cup Campaigns & Curry Crispy Pancakes

May 5, 2017

#FlashbackFriday Findus: A Story of Package Design, World Cup Campaigns & Curry Crispy Pancakes

Blumilk started working with Findus in 2005 on package design. For our younger readers, Findus are a frozen food brand who sells three varieties of the crispy pancake – chicken and bacon, minced beef and three cheese. Although this may not sound the sexiest of products, Findus rocketed to household fame in the 1970’s and remained a firm favourite in freezers around the world well into the nighties and noughties. In fact in 2009 voted the top retro food brand in a GMTV poll!

Blumilk have a long history of designing consumer packaged goods, working with other brands including Flymo, Lake Distillery and Ringtons. Our first job was to update the package design of the famous Chicken Findus Crispy Pancakes. We then moved on to work on a special edition Curry Crispy Pancake Packaging. Findus launched a Facebook group in November 2009 for consumers to share nostalgic memories around the teatime favourite. The special edition Curry Crispy Pancake received over 3000 votes and Findus agreed it would re-launch the brand, last seen on shelves in 2006.

Following Blumilk’s ongoing relationship with the business, we were commissioned to launch a World Cup campaign in 2006, the official year of the WAGs. This campaign was a on-pack competition which included a spot the ball scratch card game in conjunction with Subbuteo that had over 2000 individual prizes and a with the top prize being a £5000 holiday. We developed the whole thing including the game, the link up with Subbuteo and issues all the prices. It was massive!

Following this, the Norwegian Findus owners specialised in producing healthy fish oil, omega 3 type products. They wanted to launch this product throughout the world and they give us the opportunity to develop the brand and then move through to creating all of its packaging design. We then worked with a Norwegian Media buying agency to plan the launch which was due to be in the UAE. They then sorted a sponsorship with David Beckham’s Football Academy and we worked with his management team, 19 Management the team behind the Spice Girls.

In 2009 the Tyneside Findus factory burnt down and they moved all branding and marketing away from the UK… and that was the end of that.


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