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A website designer/builder should do all of the hard work, don’t worry!

Options are available for all sorts of budgets, with small funds you might want to explore options of looking at ‘build your own’ type sites by using WordPress templates, or, but for businesses who rely heavily on their website, start to consider the reasons why people will be visiting your website and what sort of functionality it needs to have. For example, will it be a simple website that will show off an image portfolio or will it need to be an eCommerce site where people can buy goods or services directly?

The more complex the functionality of the website, the bigger the budget you’ll need. You can also consider what functionality you need straight away, and then roadmap the extras for further down the line. Look at designers and builders with a track record in the type of site you’re creating, research into their previous clients, and make sure you actually like the sites they’ve built!

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The key to a marketing strategy is to have everyone on board, and lay out your goals from the beginning; making them quantifiable as much as you can. ‘We want 100 additional followers on Facebook by the end of quarter one’ – Why? Who? How? There’s no point having 60 people who aren’t going to support your business – 10 quality followers with a keen interest in what you’re selling would be far better.

Here are our top tips to get you started:

  • What is your marketing mission for the year?
  • How will you measure the success of the mission?
  • Identify your buyers
  • Who’s your competition and what are they doing?
  • Define your budget
  • Who will be responsible for what in the marketing strategy?

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This is really common, you’re not alone! We would recommend ensuring everyone that uses the brand is aware of your expectations – creating brand guidelines as a document that can be referred back to by all of your colleagues is a great starting point – this should demonstrate which logo, font, strapline and colour schemes to be used on literature, social media and anything else published. These can be as detailed as you like.

Another top tip is to empty out *that* folder on your server with all the old logos that are now outdated, feature straplines that you don’t use anymore and have been stretched and skewed by anybody and everyone! Software such as Brandkeeper can be an excellent way to streamline everything and ensure it’s all in one place. (*Disclaimer* It was developed by Blumilk so we know it’s good!). You could also have a meeting and explain your expectations of how you’d like your brand communicated going forward and all start on a fresh page.

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