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Global Rebrand for DuPont Teijin Films

Global Rebrand for DuPont Teijin Films

Blumilk are proud to have worked with speciality film producers, DuPont Teijin Films since 2015.

After successfully completing a full rebrand for them at that time in the UK, we established ourselves as one of their longest standing, most trusted marketing agencies for all things design and print, including exhibition stands, promotional literature and all a range of advertising outputs.

In February of this year, it was exciting news for us to hear that DuPont Teijin films had officially announced their global company name rebrand, changing their long trusted and established name from DuPont Teijin Films to Mylar Speciality Films.

With the intention of forecasting future growth in the polyester film sector, the change in the name reflects the heritage from which Mylar was a brand in its own right, created for the world’s first biaxially orientated PET film in the 1950’s. Mylar continue to market the Melinex® and Kaladex® range of films as well as Mylar® PET branded films.

The change in name applies to all their global operations around the world, in USA, Europe and Asia.

As part of the rebrand Blumilk were commissioned to take care of all the signage updates needed across five of the six global sites. The new identity mark features heavily on all signage points, with careful consideration taken to achieve colour consistency when applying this to their various signage requirements across each building. Signage produced included car park, reception, digital boards, welcome boards, directional location signage and multiple bespoke individual signs for each of their five sites.

If you are looking to rebrand your business or simply refresh your current brand, we’d love to see how we can help, contact us.