Transforming Your Content Through Animation

Animation transforms your content into a way of telling your story without limits.

When you’re dealing with a complex idea, product or problem, trying to explain it solely in text form can be very challenging. Depending on the how the copy is written and how technical it is, the audience may or may not connect and engage with it. which is why animation can be the perfect solution for your brand.

We love it when a client comes to us with an idea for an animation, or agrees with us when we explain that we think their content would work better in an animated format and can’t wait to get stuck in.

Did you know that:

• Social media videos are responsible for generating 1200% more shares as compared to text-based and image-based social media posts. (SmallBizTrends)
• Facebook video consumption is 173% higher than image searching. (Puro Marketing)
• 92% of viewers share interesting videos among their circle. (RENDRFX)
• Approximately, 50% of viewers search for a product and service-related video online before they decide to purchase. (Hubspot)
• On average, viewers would spend 2.6x more time on a webpage that has a video than on a page without one. (Wistia)

When a client creates an animation with us for the first time, we understand it can be a little overwhelming, so we thought we’d detail our animation process so you can get an idea of what to expect:

Script

Our strategists will transform your content into a script that’s ready for video. We can write your entire script for you, or simply recommend amendments to your existing script.

Storyboard

Our designers will bring your script to life, scene by scene. This stage gives your script a true level of depth and another chance to review content before it is created.

Production

You can sit back and relax. It’s time for us to work our magic and bring everything together, lovingly handcrafting your masterpiece!

What do you need to consider before creating an animation?

Usage

Is the video going to feature on your website, social media or offline at a presentation? It’s important to think about this right at the start to ensure the video is optimised for it’s intended use.

Audience

It goes without saying that any marketing content should be tailored to your target audience. Is the video being aimed at a specific age group, gender, your employees or the general public?

Narration

Choosing the right type of narration will largely depend on the message you’re delivering and the style of animation you’ve chosen. The narration will most likely be a carefully selected professional voiceover artist. Would subtitles be beneficial? Do you need to choose backing music to sit alongside the animation?

If you’d like to have a chat about whether an animation is right for your brand, please get in touch and we’d be happy to help you, and in the meantime, you might be interested in seeing a recent animation we created for Affinity Water.