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Blumilk creates new brand for start up Propulsion

Blumilk creates new brand for start up Propulsion

One of our favourite challenges here at Blumilk is creating a brand for a start-up company. Propulsion works with innovators, entrepreneurs, companies, and organisations to develop, commercialise, and grow products, services and tech, and we are delighted to be on this journey with them from the beginning. 


Successful brand development that will secure your marketing positioning and stand the test of time needs a lot more than just a great logo. We look at your brand as a whole, from brand proposition and how you want your customers to perceive you, to shaping the personality of your brand ensuring everything comes together seamlessly. The Blumilk team worked with Propulsion to determine how they stand above others in the space and how this can be communicated; looking into the marketplace and at competitor analysis. Following our thorough research, we moved into creative where our studio worked their magic; presenting three initial concepts for the brand; we considered colour palettes, typeface and overall logo marks, narrowing it down and defining elements – Propulsion’s brand was born! 

Following the sign off of the brand, we moved into supporting the next stage of the brand launch; an informative website enabling potential customers to read up on the services and background of Propulsion. When designing a new website for our clients, we have several factors we consider such as brand consistency, colours, typography, imagery, simplicity and functionality which all contribute to great website design.

Adam, Blumilk’s Creative Director said “When considering the creative concepts for Propulsion, we found competitors in the marketplace were playing it pretty safe with colours and typeface and we wanted to ensure Propulsion stands out. Using gradients of blue, we created a modern logo mark and developed a unique typeface for the brand that is future proof. The website we designed was dynamic, clean and easy to use, bringing the values of Propulsion together in one place.”


Read more about Propulsion and see the website in action here. We’re looking forward to the journey with Propulsion as we support the growth of the brand over the coming months as it launches to the world. 

Read about what we can do for your start-up business here, whether that be brand development, a new website or general marketing support, we’d love to hear from you.

Propulsion Brand Development