Go Be You by Doing Something Different and New
Doing something that you’ve never done, both in your personal life and professional one, can be very daunting. This is exactly what Northumberland College wanted to achieve with their new Go Be You campaign with one of the aims to inspire their students to do the same and try something new.
Using some of the eye-catching typography and striking Instagram-esque imagery, the campaign has achieved many of the goals it set out to.
This new look and feel has helped to position the College brand with a more coherent direction and an inspired new look. With a vast amount of competition in the education sector, Blumilk know and understand the true importance of having a cohesive brand at your full disposal.
At present, the new Go Be You brand is rolling out via social media and through the new prospectus. Further collateral will include external installations and website.