New Year, New National Excellence Award
Northern Railways beat off high profile rail industry giants to win the Excellence in Marketing and Communication award at the industry 2018 ceremony in London’s Hilton Hotel, Park Lane.
The UK’s Rail Industry professionals know what hits the spot when it comes to successful marketing and communications. A campaign that delivers straightforward commercial success is the goal and Buy Before You Board developed and delivered by Blumilk by did just that. Achieving a 400% increase in the take up of the company’s pre-payment App.
The also-rans in the Excellence Awards included some big named UK businesses – Heathrow Express, a Network Rail, Southeastern, Govia and Thameslink Railway consortium in association with the UK Department for Transport as well as TransPennine Express and Tyne and Wear Metro.
“Our campaign planning, creative and digital teams were amazed at how our marketing and communication industry peers recognised the value of Buy Before You Board’” says Col Robertson, Blumilk’s Managing Director.
“Even more so now that the rail industry leaders have recognised its commercial value. The key test for everything we do is the success we deliver for our clients’ in their marketplace.
“Buy Before You Board for Northern Railways has certainly done that and big time! It swept the boards in the 2017 round of media industry awards. It has now received the ultimate industry accolade.”