Baltic Recruitment – Investing in a good customer experience
We started working with Baltic Recruitment in early 2016, re-branding the business to follow their vision as a higher end recruitment agency. They have specialist knowledge within specific industry sectors which makes them stand out amongst their competitors. They wanted to portray this image of class and experience to their target market. The first step in this process was to create and develop a new brand.
We then began to look at Baltic from a customer experience perspective. Their current positing and image felt disjointed. We discovered a need for consistency across all their marketing collateral, both printed and digital. We started by providing brand guidelines and matched a specific colourway to each industry they offered services in. Each colour complimented the core brand, adding to its maturity and higher end feel.The sectors they cover include Commercial & Operational, Engineering & Technical, Automotive & Manufacturing and Education & Training.
We moved the core brand into a darker blue which we felt was a logical step for a company that wanted to show its sophistication. The rounded font styling and lower case lettering makes the company feel much more approachable. The overall feeling being softer, subtle and confident.
Their online presence was identified as being the most pressing factor. Their website is a key tool in helping Baltic’s recruitment specialists secure clients. A new website was commissioned and the build project was briefed into Blumilk’s studio and digital team.
When stylising initial concepts for the site, Creative Director Adam said “We wanted the site to feel more ‘lifestyle’ than recruitment, with the four sector colourways being weaved through the site harmoniously.”
Blumilk Head of Digital, Mark said “There were multiple factors to take into consideration when analysing the websites user experience. The site objectives need to meet both candidates and potential employers. The layout needed to support the customer experience of both these user groups. The back and front end architecture was designed with this in mind.”
In terms of functionality, the website seamlessly integrates with Broadbean software, ensuring the job listings are current and relevant. Listings have been designed for a positive and easy user experience, each listing matching the colourway of the specialist sectors Baltic offers roles in. Blumilk’s next step in Baltic recruitments journey is to further develop the company’s marketing strategy and align its customer experience.
Good CX does not only ensure brand consistency, it is designed to give organisations an image that customers understand. This understanding helps strengthen brand experiences and ultimately turns customers into loyal brand ambassadors who will continue to spend.
Baltic Recruitment offers a tailored recruitment service and access to the most qualified talent to meet temporary, interim and or permanent recruitment needs. Find out more and visit their new website here.
