DUPONT TEIJIN FILMS TAKE EXHIBITION DESIGNS GLOBAL
DUPONT TEIJIN FILMS TAKE BLUMILK EXHIBITION DESIGNS GLOBAL
DuPont Teijin Films are the world leader in the development and manufacture of innovative film solutions for designers, engineers, specifiers, and end-users. Starting today, the company is showcasing its exhibition designs for their Mylar® Polyester Films range of packaging films at the Fruit Logistica exhibition in Berlin, Germany.
Blumilk Creative’s exhibition designers have worked with DuPont Teijin Films for a number of years. The Berlin installation is the latest design and build project completed.
Dupont Teijin Films pride themselves on ‘leading-edge science’ to enable a world of applications in a range of market sectors, including Healthcare, Alternative Energy, Durable Media, Electronics, Packaging, Electrical Insulation, and Capacitors. The exhibition design reflects this branding and marketing positioning.
The design of the stand presented an initial challenge for the Blumilk design team; the recent merger of the European Mylar® and US Mylar® Fresh brands. Each has its own unique style, typeface, and colourway.
As ever, the Blumilk team developed a range of concepts for the exhibition installation alongside supporting literature and promotional giveaways on this occasion in the form of stress grapes. The end result was picture perfect for the studio illustrations of the chosen concept.
The Blumilk Creative team is currently designing for the next stop on the tour which is at the LOPEC exhibition and conference in Munich, Germany.