Rainwise Proactive Branding for Northumbrian Water
Just a few simple ideas can help reduce flood risk in areas prone to flooding. Northumbrian Water, the company that supplies water and sewerage services to North East England, is working with flood vulnerable communities in particular. The aim is to reduce the amount of water going down drains.
Proactive branding
Rainwise is the focus of the company’s recent proactive initiative to engage communities. The company has a significant record in involving communities and highlighting environmental issues related to water conservation.
The ways communities and individuals can help include being careful about what goes down the loo – just poo, pee, and toilet paper, please.
Individuals can also help by turning the tap off when they’re brushing their teeth. This helps reduce the amount of water the sewerage system has to deal with. There’s also a bonus here – customers can reduce their water bill and save up to 6 litres every time they brush their teeth. Use water wisely is the message here!
Gardeners are also being encouraged to help. It’s suggested they connect their guttering to a water butt with the water captured used to water plants. They could even use any water left over to wash their cars, it’s suggested.
Reducing the number of hard surfaces in gardens and yards by using rainwater planters is also suggested. So is using permeable paving in patios and drives. This would allow water to filter naturally through the ground.
Blumilk is Northumbrian Water’s chosen creative partner and has worked with the company for over 10 years on a huge selection of branding, marketing, design, and mentoring projects.
The Rainwise brand identity, created by Blumilk and evoking the environmental credentials of the initiative, will be the visual theme of the role out by the company of future campaigns. A leaflet designed by Blumilk in the brand style created plays a key part in the proactive branding campaign launch to engage communities in helping to reduce the threat of flooding.
Northumbrian Water has a proud, award-winning record of addressing environmental issues. It’s one of ten water supply and sewerage utility companies in England and Wales. In the last three years, the company has twice won Utility Week’s Community Initiative of the Year award and the Water Industry Achievement Community Project of the Year award plus the Sustainable Drainage Award for Schools and Communities.
