Housing Branding – How to excite your tenants

A quick guide to engaging tenant communication using housing branding.

It is imperative that Housing Associations keep their tenants happy. But what about going that extra yard? Why not engage your tenants further, excite them with thoughtful engagement or surprise them with personal communication? Going the extra mile creates a sense of loyalty with your tenants and is proven to improve key elements such as; tenants paying on time, upkeep of the property, and notifying you of changes and repairs.

Here are Blumilk’s top 3 tips to excite your tenants.

Welcome

Whether it is a new tenant or simply an existing tenant moving home, this is a great opportunity to reach out and add a personal touch. Personalised welcome letters, change of address labels, and even grocery vouchers are all easy ways to connect to your tenant and make them feel at ease at this stressful time.

Touch Points

Stay on top of your tenant’s journey with you by utilising some creating housing branding. A lot of Housing Associations already send Christmas cards and some even go as far as birthdays. But why not celebrate their time with you? Tenant anniversary cards or tenant rewards are a great way to not only excite your tenants but to gain valuable feedback.

Forward Thinking

Strong winds due? Another cold winter on the cards? Why not pre-empt repairs as well as helping with possible peaks in repair costs by contacting your tenants first? A text message to ask if they have noticed any loose roof tiles or if they have checked their pipes recently along with a link to a quick ‘how-to guide’ could save you money as well as improving your tenant association connection.

Blumilk have been working with Housing Associations for over 16 years and has a plethora of advice and know-how that can be applied to your association.

We would love to hear from you! Why not call and speak to one of the specialists on 0191 232 4401 and discover how Blumilk can transform your communication?