Creative Content for the Legal Industry
Engaging content tips for the legal industry.
Producing creative content for the legal industry is quickly becoming the make or break digital marketing gamechanger for an increased clientbase.
Marketing materials and websites have become cluttered with overused buzzwords and ‘fluffy’ sentences. By ‘fluffy’ here we refer to a sentence that after reading, has told you nothing and has no deserved place in the text. Blumilk help our clients to cleanse their materials of these overused buzzwords and ‘fluffy’ sentences to ensure their materials and websites accurately reflect the professional, honest services they offer.
Are buzzwords all bad?
Content is a game-changer and ensuring synergy between your influencers is essential to moving forward…
The easy answer is no. If used correctly and in moderation they do warrant a place within some materials. Before printing content like the above we ask our clients to consider, what does the previous sentence tell you? Can you create an image in your mind of the person who would write such a sentence? Does the sentence reflect your brand image?
To help avoid falling into the buzzword cliché Blumilk ask our law firms to adhere to the following simple, cost-effective tips.
Services Explained
With so many different services and solutions on offer it can often be daunting to some customers when looking for the right law firm. Buzzwords do not help this situation. Buzzwords can often cloud the differences between services and benefits of using your firm further, leaving customers uncertain.
Target Audience
As you know, not all law firms are the same. With a hugely diverse audience one way small to medium firms can differentiate themselves is by being true to their niche. Blumilk can help you showcase your unique services and expertise to your specific, targeted audience.
Inconsistent Style
Buzzwords can create an untrustworthy and often inhuman tone to your materials. Combine buzzwords with an inconsistent style and your marketing can become diluted. Blumilk help our clients focus their brand so that all of the materials are perfectly in tune.
If you’re looking for some guidance on creative content for the legal industry, call us on 01912324402 or email colin@blumilk.com
